Digital Marketing Specialist (B2B)

Job Description

You will take the lead in planning and executing digital campaigns targeting Saudi market companies and HR decision-makers to grow awareness and drive quality business leads for our services while tracking performance and applying enhancements for maximum results

Online lead generation, campaign execution, performance

tracking

 Responsibilities

• Plan and manage targeted digital ad campaigns (LinkedIn, Google, programmatic ads) focusing on business owners & HR professionals in Saudi Arabia.
• Optimize website & landing pages for SEO and lead conversion
• Manage CRM and email outreach campaigns
• Track and report on campaign performance & enhancements
• Coordinate retargeting ads and custom audience strategies

Qualifications

• Bachelor’s degree in marketing or relevant field
• 2 years of experience in Digital Marketing (B2B)
• Experience in Paid Ads Management: Google Ads, LinkedIn, X, Meta with proven ability to generate leads
• SEO & SEM for B2B search terms: Keyword research, Op-page optimization, content strategy
• Analytics & Reporting: Google analytics, conversion tracking
• Email & CRM Tools & Automation: familiar with platforms like Mailchimp
• Basic Visual Skills: Ability to use Canva or edit creative
• Landing Page development: Basic knowledge of HTML or similar
• Strong understanding of B2B sales funnel: knowledge of Saudi market, labor laws, HR services in KSA
• Strong analytical mindset & strategic thinker
• Goal-focused & ROI-driven with strong execution skills
• Professional certification in Certified Digital Marketing Professional (CDMP), Google Digital Marketing Certificate, and Google Data Analytics Certificate.
• Fluent in English.