Digital Marketing Specialist – B2B Focus

Job Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist with a strong focus on B2B (business-to-business) marketing to join our innovative team. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies to enhance brand visibility, generate high-quality leads, and drive growth within our target markets. Your expertise in various digital channels and tools will be essential to creating compelling campaigns that resonate with professional audiences. This paid position offers an exciting opportunity to leverage your skills in a fast-paced environment, making a tangible impact on our business success.

Responsibilities

• Design and execute targeted B2B digital marketing campaigns across multiple channels including email, social media, SEM (search engine marketing), and display advertising.
• Conduct thorough keyword research and utilize SEO tools to improve organic search rankings and increase website traffic.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI.
• Develop engaging content for various platforms, including blog posts, whitepapers, case studies, and social media posts that appeal to professional audiences.
• Utilize analytics tools like Google Analytics and other marketing automation platforms to track campaign performance, analyze data trends, and refine strategies for better results.
• Maintain and update content management systems such as WordPress while ensuring website SEO best practices are followed.
• Collaborate with design teams using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing graphics for digital campaigns.
• Implement conversion optimization techniques by analyzing user behavior and adjusting landing pages or calls-to-action accordingly.
• Monitor industry trends in digital marketing, SEM, content creation, and e-commerce to keep strategies innovative and competitive.

Skills

• Proficiency with SEO tools, Google Analytics, Google Ads, Google AdWords, and marketing automation platforms.
• Strong understanding of SEO principles, keyword research techniques, and content optimization strategies.
• Experience with social media management tools for platforms such as Facebook Business Manager and other social media marketing channels.
• Skilled in content creation—including copywriting—and graphic design using Adobe Creative Suite (Photoshop, Illustrator).
• Knowledge of website management systems like WordPress along with basic HTML, CSS, JavaScript skills for website updates.
• Ability to analyze data effectively using SQL or other analytics tools to inform decision-making processes.
• Familiarity with SEM strategies including pay-per-click (PPC) advertising campaigns on Google Ads and social media platforms.
• Experience in B2B marketing environments with a focus on lead generation and nurturing long-term client relationships.
• Excellent communication skills for creating compelling copy and collaborating across teams on integrated campaigns. Join us if you’re passionate about leveraging cutting-edge digital marketing techniques to connect businesses with innovative solutions!

Pay: $55,402.53 - $66,721.32 per year

Benefits:

• Flexible schedule

Work Location: In person