Digital Marketing Specialist – B2B / Industrial

Digital Marketing Specialist – B2B / Industrial

About Us:

Toyota Material Handling Solutions (TMHS) has been serving the material handling needs of the Los Angeles area since 1973. We are the #1 provider of forklifts and logistics solutions in LA County, partnering with some of the largest ports, warehouses, and distribution centers in the nation. Our culture of kaizen (continuous improvement) drives us to always seek a better way — for our customers, our community, and our team.

The Role:

We are looking for a Digital Marketing Specialist to join our marketing team and directly impact growth across our sales organization. This is a mid-level, hands-on role where you’ll manage campaigns, optimize SEO/PPC, build CRM dashboards, and create content that fuels our pipeline. If you thrive in a B2B environment and want to market products that keep the global supply chain moving — this role is for you.

What You’ll Do:

· Develop and execute SEO and paid advertising (Google Ads, LinkedIn Ads) campaigns.

· Monitor, analyze, and report on marketing performance using Google Analytics (GA4).

· Manage and upgrade customer data within Microsoft Dynamics CRM; create dashboards and reports to support sales.

· Create digital content: website copy, newsletters, blog posts, videos, sales collateral, and social media.

· Support lead distribution, tracking, and conversion reporting in alignment with sales team goals.

· Conduct customer satisfaction surveys and prepare monthly insights reports.

What We’re Looking For:

· 3–5 years of B2B digital marketing experience, ideally in industrial, logistics, or manufacturing sectors.

· Strong skills in Google Ads, SEO/SEM, and Google Analytics (GA4).

· Experience with CRM dashboards and reporting (Microsoft Dynamics, Salesforce, or HubSpot).

· Proficiency in Microsoft Office 365 (Excel, Word, PowerPoint).

· Excellent written and verbal communication skills; ability to translate data into actionable insights.

Education:

Bachelor’s degree preferred (marketing, communications, or related field).

Why Join TMHS:

· Stability: Toyota brand + 50 years as a market leader.

· Growth: Opportunity to expand your skills across B2B digital and industrial marketing.

· Impact: Directly support sales that power global logistics and supply chains.

· Culture: A collaborative team driven by kaizen — continuous improvement.

Details:

· Hours: 8:00 am – 5:00 pm, Monday – Friday

· Location: Onsite, Santa Fe Springs, CA

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Ability to Commute:

• Santa Fe Springs, CA 90670 (Required)

Ability to Relocate:

• Santa Fe Springs, CA 90670: Relocate before starting work (Required)

Work Location: In person