Digital Marketing Specialist B2B / Industrial

Company Profile

Mungo Befestigungstechnik AG is a leading company in the development, manufacturing, and distribution of high-quality fastening technology products that provide added value to professional customers in the construction industry and building maintenance sector.

Location

Remote

Job Type

Full Time / Part Time

Role Overview

The Digital Marketing Specialist will be responsible fordeveloping and executing Mungo's digital marketing strategy for our B2B marketsin close collaboration with the Head of Digital Channels; and with input from Sales and Management. This role focuses onindustrial and construction-related B2B marketing. This role is ideal for a hands on digital marketer who enjoys creating content & executing campaigns.

Key Responsibilities

Digital Marketing Strategy

• Develop and continuously refine Mungo's digital marketing strategy aligned with business and sales priorities
• Work closely with Management and Sales to define target markets, ideal customer profiles, and key decision makers
• Translate business input into clear target audiences, channel selection, messaging, and budget allocation
• Ensure alignment of all activities with the B2B sales funnel and measurable lead generation

Digital Campaign Management

• Plan, execute, and optimize digital campaigns across LinkedIn Ads and Google/Bing (SEA)
• Manage campaign budgets and performance targets
• Plan and execute newsletter and email marketing activities
• Maintain the digital marketing calendar

Performance & Optimization

• Monitor key KPIs including campaign performance, reach, engagement, qualified leads, content performance
• Provide structured reporting and performance insights
• Drive continuous optimization and efficiency improvements

Why Mungo?

• Established Swiss company with more than 55 years of experience in fastening technology
• Globally active company with a strong international footprint
• Opportunity to work across multiple international markets
• Opportunity to shape and structure digital marketing with exposure to diverse regions and customer segments

Skills

• 3-6 years of experience in B2B digital marketing
• Experience in industrial, construction, engineering, or technical sectors
• Strong understanding of B2B buying processes and sales funnels
• Ability to translate business input into structured marketing plans
• Experience with SEA, LinkedIn Ads
• Confident handling of paid media budgets
• Strong English communication skills
• Copywriting skills
• Experience with email marketing preferred