Digital Marketing Specialist / Content Creator

Job Overview
We are seeking an energetic and detail-oriented Digital Marketing Specialist / Content Creator to elevate our brand presence across digital platforms. In this dynamic role, you will develop compelling content, implement innovative marketing strategies, and optimize digital campaigns to engage target audiences effectively. Your creativity and technical expertise will drive brand awareness, foster customer engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced environment while honing your skills in digital marketing and content creation.

Duties

• Develop and execute comprehensive content strategies tailored to various digital channels, including social media, websites, email campaigns, and e-commerce platforms.
• Create high-quality, engaging content such as blog posts, social media posts, videos, graphics, and product descriptions that align with brand voice and marketing goals.
• Manage content calendars to ensure timely publication across all platforms while maintaining consistency in messaging and branding.
• Collaborate with cross-functional teams, including affiliates and brand ambassadors, to produce high-quality, informative, and engaging content.
• Utilize Adobe Creative Suite tools like Photoshop and video editing software to produce visually appealing graphics and multimedia content.
• Manage social media accounts by scheduling posts, engaging with followers, analyzing metrics via Google Analytics, and implementing social media marketing campaigns.
• Support email marketing efforts through copywriting, designing email templates, and automating campaigns using marketing automation tools.
• Monitor campaign performance metrics to assess effectiveness; adjust strategies accordingly for continuous improvement.

Experience

• Proven experience in digital marketing or content creation roles with a strong portfolio demonstrating diverse content types.
• Proficiency in SEO techniques including keyword research, content optimization, audience research, and analytics tools such as Google Analytics.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software.
• Knowledge of HTML and CSS for basic website editing tasks; understanding of content management workflows is essential.
• Experience managing social media platforms (Facebook, Instagram, LinkedIn) with measurable success in growing engagement.
• Strong copywriting skills tailored for digital audiences across various formats including blogs, white papers, and email campaigns.
• Prior experience supporting e-commerce initiatives or B2B marketing campaigns is advantageous. Join us as a Digital Marketing Specialist / Content Creator to unleash your creativity while driving impactful results!

Job Types: Full-time, Part-time

Pay: $18.00 - $25.00 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Minneapolis, MN 55427