Digital Marketing Specialist - Female

Essential Job Functions:

• Researching about the latest trends in the market with respect to web content, social media marketing trends, email marketing etc.
• Proficient with SMO and SEO
• Drafting communication strategy and content for communicating with users on different media channels
• Understanding the changing user behavior within the app using analytic tools and drafting new strategies to increase monthly active users (MAU) and user engagement of the application
• Working with graphic designers and content creation team to develop holistic communication

Skills and Knowledge:

• In depth understanding of social media apps and their business side.
• Knowledge of marketing and social media channels
• Skills of writing good communication
• (Paid) Search Engine Marketing : Must have experience of running Shopping, Search, Re-marketing and display campaigns at Google Adwords, Bing and Facebook.
• Search Engine Optimization : Spent time in learning concepts and application of White hat practices to improve Page ranking
• Social Media Marketing : Familiar with Instagram, Facebook, Twitter and other upcoming channels necessary to run a brand campaign.
• University degree, preferably in Business, IT or Operations Management.
• Clear understanding of eCommerce and/or online retail industry best-practices required.
• Knowledge of eCommerce business key performance indicators (KPIs) and technologies.
• Experience with Google and Bing’s services, including Analytics and Webmaster Tools.
• Experience in building inbound organic search traffic and improving SERPs.
• Improve a company’s organic search results.
• Write effective headlines, body copy, and websites.
• Self-motivated with the ability to handle multiple ongoing projects in a fast paced team environment.
• Should have good English writing ability

Job Type: Full-time

Work Location: In person