Digital Marketing Specialist (Financial / Forex Industry Preferred)

About the Role

We are seeking a highly skilled Digital Marketing Specialist with strong experience in the financial services sector. Candidates with proven exposure to the Forex/CFD industry will be given preference. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that enhance brand visibility, generate high-quality leads, and support overall business growth.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels including Google Ads, social media, email, and display networks.
• Develop and manage lead-generation campaigns, including funnels, landing pages, paid ads, and targeted outreach.
• Track, nurture, and optimize lead quality through various digital touchpoints.
• Manage and maintain the company’s online presence, ensuring content is accurate, relevant, and compliant with financial regulations.
• Develop SEO strategies to improve search rankings, website traffic, and organic lead flow.
• Coordinate with design and content teams to produce compelling marketing materials and campaign assets.
• Monitor and analyze campaign performance using analytics tools and provide insights to improve ROI and lead-generation efficiency.
• Manage social media accounts, including planning, posting, and audience engagement.
• Conduct market and competitor research to identify trends, opportunities, and customer behavior.
• Collaborate with internal teams (Sales, Compliance, Management) to support integrated marketing strategies and lead-conversion efforts.

Requirements

• Proven experience (3+ years) in digital marketing within the financial services industry.
• Experience in the Forex/CFD industry is highly preferred.
• Strong knowledge of lead-generation strategies and performance marketing.
• Hands-on experience with SEO, SEM, Google Analytics, and digital advertising platforms.
• Good understanding of compliance requirements for financial marketing.
• Ability to analyze data, prepare reports, and optimize campaigns based on performance insights.
• Excellent communication, creativity, and project management skills.

Preferred Skills

• Experience with CRM tools and marketing automation (HubSpot, Zoho, etc.).
• Knowledge of email marketing workflows and retargeting strategies.
• Understanding of conversion tracking, attribution models, and A/B testing.

Why Join Us?

• Opportunity to work in a fast-growing, regulated financial services brand.
• Dynamic, collaborative, and growth-focused work environment.
• Competitive salary and benefits package.

Job Types: Full-time, Permanent