Digital Marketing Specialist — Firearms Manufacturing

Company Overview:

JL BILLET LLC is a precision manufacturer of firearm components and accessories, proudly engineered and machined in the USA. We’ve expanded operations to the Gallatin, Tennessee area and are looking for a results-driven Digital Marketing Specialist who understands both modern digital strategy and the firearms community.

Our ideal candidate has hands-on experience creating engaging digital content in the firearms, tactical, or outdoor gear industry; and knows how to navigate content guidelines while maintaining brand integrity.

Position Summary:

The Digital Marketing Specialist will manage JL Billet’s online presence across social media, YouTube, and email marketing platforms. This person will create authentic, visually engaging content that connects with firearm enthusiasts, boosts engagement, and drives online sales.

Key Responsibilities:

• Create, plan, and manage content calendars for Instagram, Facebook, TikTok, YouTube, and X.
• Produce product photography, video content, and promotional material.
• Oversee paid ads (Meta, Google, YouTube, etc.) in compliance with firearm-related policies.
• Optimize website content for SEO and product conversions.
• Develop email campaigns and monthly newsletters.
• Track and analyze marketing performance metrics.
• Coordinate with product and sales teams to support product launches and promotions.

Qualifications:

• 3+ years of digital marketing experience.
• Experience in the firearms or tactical industry (required).
• Skilled in content creation, social media management, and ad compliance.
• Strong photography/videography and editing skills.
• Experience with BigCommerce or other e-commerce systems.
• Excellent writing, communication, and project management skills.

Preferred Skills:

• YouTube production/editing experience.
• Influencer marketing or community management experience.
• Knowledge of analytics tools (Google Analytics, Meta Business Suite).
• Creative mindset with attention to visual branding.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• Marketing: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• Gallatin, TN 37066 (Required)

Work Location: In person