Digital Marketing Specialist (For a Global Coach & Education Brand)

About the Role

We’re looking for a Digital Marketing Specialist who has hands-on experience working with global coaches, online educators, and personal brands, and knows exactly how to scale their revenue using a full 360° marketing strategy.

This is not an entry-level execution role.
You’ll be driving the growth engine—content, community, funnels, paid ads, email, and conversions.

If you’ve helped a coach scale their digital products, courses, live programs, or memberships… this role is for you.

Key Responsibilities1. Content Strategy & Organic Growth

• Plan and execute a weekly content calendar across Instagram, YouTube, LinkedIn, TikTok, and Facebook.
• Repurpose long-form content into viral micro-content.
• Write high-converting captions, hooks, content angles, and storytelling posts.
• Optimize all content for reach, retention, and engagement.
• Manage community engagement: comments, DMs, and conversation starters.

2. Paid Advertising & Performance Marketing

• Set up, manage, and optimize paid campaigns on Meta, YouTube, Google, TikTok, and LinkedIn.
• Build, test, and refine audiences specifically for coaching funnels and course sales.
• Monitor ROAS, CPL, CPA and overall funnel performance.
• Run retargeting and remarketing campaigns across platforms.
• Create creatives + ad copy (in collaboration with design team/AI tools).

3. Funnels, Landing Pages & CRO

• Build and optimize funnels (webinar funnels, lead magnets, tripwire funnels, challenge funnels, course sales pages).
• Coordinate with designers/copywriters to create high-converting landing pages.
• Improve conversion rates through A/B testing, heatmaps, audience insights, etc.
• Understand behavior-based automation via tools like GoHighLevel, ActiveCampaign, or similar.

4. Email Marketing & Automations

• Plan and execute email campaigns, nurture flows, and launch sequences.
• Segment the audience based on behavior, interests, and purchase journey.
• Write compelling emails (value-based + sales-driven).
• Build automation workflows for evergreen and live launches.

5. Product Launches & Growth Campaigns

• Assist in planning and executing global launches (webinars, challenges, cohorts, new courses).
• Build pre-launch, launch, and post-launch campaigns.
• Track KPIs across each launch and identify improvement opportunities.
• Collaborate directly with the coach/founder to scale brand reach and authority.

6. Data, Analytics & Reporting

• Track end-to-end data from content → leads → conversions → repeat customers.
• Prepare weekly and monthly reports with actionable insights.
• Make data-driven decisions to optimize performance.

Required Skills & ExperienceMust Have:

✔ Experience working with global coaches or education brands
✔ Proven track record scaling digital products, courses, or coaching programs
✔ Strong understanding of full-funnel marketing (top, middle, bottom)
✔ Expert in Meta Ads + Google Ads (YouTube ads preferred)
✔ Deep understanding of organic content + short-form content trends
✔ Strong copywriting skills (hooks, ads, emails, scripts)
✔ Ability to work with tools like GoHighLevel, Kajabi, ClickFunnels, or similar
✔ Ability to manage multiple campaigns at once
✔ Comfortable with analytics and performance dashboards

Bonus Skills:

• Experience with AI tools (ChatGPT, Creatify, Descript, Heygen, Canva AI)
• Experience running international campaigns across multiple markets
• Basic video editing or directing content shoots
• Understanding of personal branding for coaches
• Knowledge of community-building strategies

Ideal Candidate Profile

You are someone who:

• Understands the coaching and education business model deeply
• Can take content + offers and turn them into scalable systems
• Thinks strategically but also executes fast
• Can take end-to-end ownership of growth
• Loves experimentation and optimization
• Works well in a fast-moving, global brand environment
• Is hungry to scale revenue, community, and brand authority

What You’ll Get

• Work directly with a global coach and entrepreneur
• Opportunity to lead growth for multiple courses, programs, and communities
• A performance-driven culture with room for experimentation
• Access to premium AI tools, automation tech, and training
• Growth-based incentives (performance bonuses possible)

Job Types: Full-time, Part-time

Pay: AED3,000.00 - AED6,000.00 per month

Expected hours: 4 per week

Application Question(s):

• Share one campaign you ran for a coach/creator that directly increased sales or leads. What was your strategy and what were the results?
• If you had to grow a coach from 0 to $10K/month in 90 days, what exact steps would you take?
• What percentage increase in leads/sales have you delivered for your previous clients (approx.)?
• Share a link to the best landing page, ad, or funnel you’ve built. What made it convert?
• Explain your process for creating a weekly content calendar for a global coach.
• Have you worked with a coach, creator, or online education brand before?
• Have you managed both organic content and paid ads for a personal brand or coach?
• Have you built landing pages using tools like GoHighLevel, ClickFunnels, Kajabi, or similar?
• Do you have experience writing ad copy, email sequences, and social media captions yourself?
• Have you worked with marketing automation tools (GHL, HubSpot, ActiveCampaign, etc.)?