Digital Marketing Specialist (Forex Industry)

Job Title: Digital Marketing Specialist (Forex Industry)

Location: Dubai
Employment Type: Full-time
Reports to: Head of Marketing / CEO / Managing Director

Position Overview

We are seeking an experienced Digital Marketing Professional with a proven background in the Forex and CFD trading industry. The ideal candidate will be responsible for developing, executing, and optimizing online marketing campaigns that drive lead generation, client acquisition, and brand growth across multiple digital channels.

Key Responsibilities

• Strategy & Planning
• Develop and implement comprehensive digital marketing strategies for Forex/CFD brokerage services.
• Analyze marketing trends and identify new growth opportunities in online trading markets (retail and institutional).
• Collaborate with management and sales teams to align marketing campaigns with business objectives.
• Performance Marketing
• Manage Google Ads, Meta (Facebook/Instagram), TikTok Ads, YouTube, and Display campaigns.
• Optimize CPA, CPL, ROI, and lead quality through data-driven decision-making.
• Set up and manage remarketing and conversion tracking strategies using Google Tag Manager, GA4, and CRM integrations.
• Social Media & Content Marketing
• Manage and grow company presence across social platforms (LinkedIn, X, Facebook, Instagram, Telegram, TikTok).
• Create engaging content tailored for traders, investors, and partners (articles, infographics, videos, webinars, etc.).
• Coordinate with content creators, designers, and influencers in the Forex niche.
• Affiliate & IB Marketing
• Support the growth of affiliate and introducing broker (IB) programs through online campaigns.
• Work closely with the partnership team to promote referral programs, webinars, and trading competitions.
• Email & CRM Automation
• Design and execute targeted email campaigns for lead nurturing, promotions, and retention.
• Use CRM (HubSpot, Zoho, or proprietary systems) to track leads and campaign performance.
• SEO & Web Analytics
• Manage website SEO (on-page and off-page) to improve organic visibility for Forex/CFD trading keywords.
• Use tools like Google Analytics 4, SEMrush, Ahrefs, or SimilarWeb for performance tracking and competitor analysis.
• Monitor website and landing page performance (CTR, bounce rate, conversion funnel).
• Compliance & Branding
• Ensure all campaigns comply with regulatory and brand guidelines of Forex/CFD markets.
• Work with compliance teams to ensure ad copy and content meet jurisdictional standards (ESMA, DFSA, CySEC, etc., depending on region).

Required Skills & Experience

• 5+ years of digital marketing experience within the Forex / CFD / FinTech sector (mandatory).
• Proven experience running performance campaigns for trading platforms (MT4, MT5, cTrader, etc.) or brokers.
• Strong understanding of Forex trading concepts (spreads, leverage, liquidity, instruments, trading psychology).
• Proficiency in Google Ads, Facebook Ads, SEO tools, and web analytics platforms.
• Experience with affiliate marketing, lead generation, and conversion optimization.
• Excellent analytical, communication, and project-management skills.
• Creative mindset with the ability to produce campaign concepts that resonate with traders.
• Knowledge of Arabic, Russian, or Chinese (plus) for regional marketing targeting MENA, CIS, or Asia.

Preferred Qualifications

• Degree in Marketing, Business, or Digital Media.
• Certification in Google Ads / Analytics / Meta Blueprint.
• Experience in brokerage marketing automation systems (e.g., Panda CRM, Skale, or Leverate).
• Familiarity with affiliate networks, IB portals, and performance dashboards.

Job Types: Full-time, Permanent