Digital Marketing Specialist (Google & Meta Ads )

Job Title: Digital Marketing Specialist (Google & Meta Ads)
Experience Required: 3+ Years
Location: Delhi (Candidates from Delhi or those willing to relocate are preferred)

Job Description:
We are looking for an experienced and results-oriented Digital Marketing Specialist with strong expertise in Google Ads and Meta (Facebook) Ads. The ideal candidate must have hands-on experience running performance-driven campaigns for both lead generation and e-commerce brands. Experience handling international clients or global projects and working with a digital marketing agency is mandatory.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, Shopping, YouTube, P-max) and Meta Ads (Facebook & Instagram).
• Create and manage high-performing lead generation and e-commerce campaigns.
• Conduct detailed keyword research, audience segmentation, and competitor analysis.
• Optimize campaigns to achieve KPIs including CPL, CPA, ROAS, and conversions.
• Monitor campaign performance daily and provide data-driven insights.
• Collaborate with creative and strategy teams on ad copies, creatives, and landing pages.
• Prepare detailed performance reports for internal teams and clients.
• Stay updated with advertising platform updates, trends, and best practices.

Requirements:

• Minimum 3 years of experience in digital marketing with expertise in Google Ads and Meta Ads.
• Proven experience managing lead gen and e-commerce campaigns.
• Mandatory experience working with a digital marketing agency.
• Experience managing international clients or multi-country campaigns.
• Strong analytical and reporting skills using tools like GA4, Google Tag Manager, and Ads Manager.
• Ability to manage multiple projects and deliver consistent results.
• Excellent communication and client-handling skills.
• Candidates from Delhi or willing to relocate for a full-time office role are preferred.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Work Location: In person