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Digital Marketing Specialist - Hybrid or Remote (Eastern Time schedule)
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Digital Marketing Specialist
(Hybrid or Remote – must be available to work Eastern Time schedule)
We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. You’ll play a key role in owning and optimizing the system that turns digital leads into kept appointments, driving growth and meaningful engagement. If you’re coachable, driven, data-minded, and love being a hands-on player-coach, you’ll thrive here—especially if you enjoy a close team environment and watching your work build momentum over time.
We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. You’ll play a key role in owning and optimizing the system that turns digital leads into kept appointments, driving growth and meaningful engagement. If you’re coachable, driven, data-minded, and love being a hands-on player-coach, you’ll thrive here—especially if you enjoy a close team environment and watching your work build momentum over time.
At J. Biance Financial we are a faith-based financial firm dedicated to serving individuals with integrity, compassion, and values-driven guidance. Our mission is to transform lives through exceptional financial services while upholding faith-inspired principles in all that we do. We believe in using data-driven strategies to help our clients achieve long-term financial well-being.
What You’ll Do
- Track performance with UTMs, pixels, and offline conversions; align our marketing and sales platform and CRM; create a dashboard to track weekly sources, appointments and client activity
- Manage lifecycle flows, including segmented drips, reminders, reactivations, and handoffs between setters and advisors
- Lead YouTube strategy, content planning, creative briefs, retention improvements, and repurposing
- Oversee Meta and YouTube ads and budget, including pacing, creative testing, CAC, and booked-appointment goals
- Coordinate with key vendors (YouTube coach, video editor, compliance, landing page/email support, newsletters)
- Capture and share compliant social proof across ads, emails, and pages
- Build and maintain a single source of truth for lead nurturing across platforms
- Increase qualified first appointments and report weekly progress
- Improve show rates through segmented email and SMS nurturing
- Lift lifecycle performance with clear monthly reporting
- Keep all communications and marketing materials on brand
- Support the growth and direction of the digital marketing function
What You’ll Bring: (Skills and Experience Required)
- 5+ years’ experience in digital marketing; strong understanding of CRO strategies, tools and testing
- Strong understanding of attribution and analytics (UTM parameters, Google Analytics 4 (GA4), pixels, dashboards), and YouTube plus Meta (organic and paid)
- Fluent in landing page/sales funnels software (GoHighLevel or similar); experienced with CRMs (Redtail or similar)
- Proficient in landing page & email sequence conversion rate optimization
- Experience creating compelling visual content in Canva for digital marketing campaigns (thumbnails, social graphics, email headers)
- Excellent project management and analytical skills
Nice To Have/Extras: (Preferred)
- YouTube search engine optimization and retention preferred
- SEO and Ai/LLM optimization preferred
- Financial services or related industry experience is a plus
- Bachelor’s degree preferred
Compensation And Benefits
Salary:
- $80,000 - $120,000 based on experience + bonus opportunities based on individual performance
Benefits/Culture:
- Health insurance stipend
- 401k with match
- Dental and vision insurance
- Sick leave
- PTO
Hours:
- Hybrid/Remote - must be available to work Eastern Time schedule
- Hybrid/Remote to the following office locations - Sebring, FL, Jacksonville, FL, Hendersonville, NC, Asheville, NC or Greer, SC
- Schedule (Eastern Time): Monday 9:00 a.m.–5:00 p.m., Tuesday–Thursday 8:00 a.m.–5:00 p.m., Friday 9:30 a.m.–4:00 p.m.
- Travel: 1-3 trainings per year with 2-3 office visits per year (North Carolina, South Carolina, or Florida)
- Annual company retreat
Presented by Advisor Employee Services Thank you for your interest in the Digital Marketing Specialist role. Advisor Employee Services, a consulting firm located in Lenexa, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided https://aesplacement.com/. We are not a staffing firm, but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today!
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