Digital Marketing Specialist (Meta Ads Required)

Job Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires expertise in various digital channels, including SEO, social media marketing, email marketing, and performance marketing. The Digital Marketer will collaborate with cross-functional teams to develop and execute innovative campaigns that enhance brand visibility and drive traffic to our e-commerce platforms.

Duties

• Develop and implement comprehensive digital marketing strategies across multiple channels including SEO, social media, email marketing, and content marketing.
• Conduct keyword research and utilize SEO tools to optimize website content for search engines.
• Manage and optimize Instagram and Facebook Advertising campaigns to maximize ROI.
• Create engaging content for various platforms, including blogs, social media posts, email newsletters, and website copy.
• Utilize analytics tools such as Meta Analytics to track campaign performance and make data-driven decisions.
• Collaborate with graphic designers to create visually appealing marketing materials using Adobe Creative Suite.
• Oversee social media management, including content scheduling, audience engagement, and performance analysis.
• Implement conversion optimization techniques to improve user experience on the website and increase sales.
• Monitor industry trends and competitor activities to identify new opportunities for growth in digital marketing efforts.
• Maintain content management systems (CMS) for the website and ensure all content is up-to-date.

Qualifications

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Proficiency in Meta Ads.
• Familiarity with content management systems (CMS) like WordPress.
• Strong skills in HTML, CSS, JavaScript, SQL, copywriting, graphic design, and performance marketing.
• Experience with email marketing platforms and marketing automation tools.
• Excellent communication skills with the ability to create compelling content tailored to target audiences.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. Join our team as a Digital Marketer where your creativity will drive our online presence forward!

Job Types: Full-time, Part-time

Pay: $48,925.71 - $58,921.29 per year

Expected hours: 20 – 30 per week

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Work Location: In person