Digital Marketing Specialist – Meta & Google Ads Expert

We are looking for a highly skilled Digital Marketing Specialist with expertise in Meta Ads (Facebook & Instagram Ads), Google Ads, and social media strategy to generate high-quality leads for our company. This is a remote position for a results-driven professional who understands digital advertising, audience targeting, and conversion optimization.

Responsibilities:

• Plan, create, and manage Meta Ads (Facebook & Instagram) and Google Ads campaigns to generate leads.
• Develop data-driven strategies to improve lead generation, conversion rates, and ROI.
• Conduct market research and competitor analysis to optimize ad performance.
• Set up and manage tracking tools like Google Analytics, Meta Pixel, and UTM parameters.
• Optimize campaign budgets and bids to maximize conversions while minimizing costs.
• Implement A/B testing to improve ad creatives, audience targeting, and landing pages.
• Work with the content team to develop engaging ad copies, visuals, and landing pages.
• Monitor and analyze campaign performance, providing reports and recommendations.
• Stay updated with industry trends, platform updates, and best practices in digital advertising.

Requirements:

• Proven experience in Meta Ads (Facebook & Instagram Ads) and Google Ads.
• Strong knowledge of lead generation strategies and sales funnels.
• Experience with Google Analytics, Meta Business Suite, Google Tag Manager, and other tracking tools.
• Ability to analyze data and adjust campaigns for better performance and ROI.
• Excellent communication and creative problem-solving skills.
• Experience with social media strategy, audience segmentation, and remarketing campaigns.
• Familiarity with landing page optimization and conversion rate optimization (CRO).

Job Types: Full-time, Fresher

Pay: From Rs40,000.00 per month

Work Location: In person