Digital Marketing Specialist & Patient Experience Coordinator

Overview
We are seeking a dynamic and detail-oriented Digital Marketing Specialist to drive our online presence and engagement strategies. The ideal candidate will possess a comprehensive understanding of digital marketing channels, tools, and analytics, with a passion for developing innovative campaigns that enhance brand visibility and new patient acquisition. This role offers an exciting opportunity to lead content creation, optimize digital campaigns, and leverage data-driven insights to achieve measurable results across various platforms. Expert level Google Ads management is a requirement.

Performance bonuses tied to marketing results will be assessed on top of base salary.

Duties

• Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, email marketing, and content creation to increase brand awareness and lead generation.
• Utilize SEO tools and conduct keyword research to optimize website content, improve search engine rankings, and enhance organic traffic.
• Manage paid advertising campaigns through Google Ads, Facebook Advertising, and other performance marketing channels to maximize ROI.
• Create engaging visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for use across digital platforms.
• Maintain and update content management systems such as WordPress while ensuring website performance and user experience are optimized through HTML, CSS, JavaScript, and SQL integration.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare detailed reports to inform ongoing strategy adjustments.
• Collaborate with cross-functional teams to develop compelling copywriting for landing pages, email campaigns, social media posts, and advertisements.
• Implement marketing automation workflows to nurture leads and streamline campaign management processes within various digital channels.
• Stay current with industry trends in digital marketing, SEO best practices, e-commerce developments, and emerging technologies to continually refine strategies.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong knowledge of SEO principles combined with experience in conversion optimization techniques.
• Expertise in social media management platforms for local service industry including Facebook Business Manager and other relevant tools.
• Skilled in Adobe Photoshop, Adobe Creative Suite (Illustrator, InDesign), and graphic design fundamentals.
• Experience managing websites using WordPress or similar content management systems; familiarity with HTML, CSS, JavaScript, and SQL is advantageous.
• Hands-on experience with Google Ads (formerly Google AdWords), Google Analytics, and Google Marketing Platform for campaign tracking and analysis.
• Ability to create compelling content tailored for diverse audiences across multiple channels.
• Knowledge of email marketing platforms such as Mailchimp or HubSpot for campaign execution.
• Understanding of SEM strategies combined with performance marketing techniques aimed at B2B or B2C audiences.
• Familiarity with marketing automation tools to optimize workflows and lead nurturing processes (such as Zapier)
• Strong analytical skills to interpret data insights into actionable improvements; experience with analytics dashboards is preferred. Join our innovative team as a Digital Marketing Specialist where your expertise will shape impactful campaigns that elevate our brand presence locally!
• Candidate will also work in a supportive role in the clinic outside of digital marketing hours handling in house patient relationships and experiences.

Pay: $52,729.34 - $63,502.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person