Digital Marketing Specialist (Pay per click)

Key Responsibilities

• Take full ownership of paid growth across Meta Ads and Google Ads, operating like an internal growth engine rather than a channel manager
• Build scalable paid acquisition systems from scratch or optimize existing ones in a fast-moving, resource-lean environment
• Partner closely with founders, product, and creative teams to align paid traffic with product-market fit, funnels, and revenue goals
• Rapidly test hypotheses around audiences, creatives, offers, and landing pages, shipping experiments weekly and learning fast
• Make quick, high-conviction decisions under imperfect data, prioritizing speed, learning, and growth over perfection
• Identify early performance signals and double down on what works before competitors catch up
• Set up and maintain reliable tracking and attribution in a world of privacy changes and incomplete data
• Actively manage and reallocate budgets to maximize growth impact while protecting cash runway
• Turn performance data into clear growth narratives that help founders make product, pricing, and go-to-market decisions
• Continuously adapt strategy as the startup scales from early traction to growth stage

Required Skills & Qualifications

• Proven experience managing Meta Ads and Google Ads campaigns
• Strong understanding of PPC strategy, funnels, and performance marketing
• Experience with Google Analytics (GA4) and Google Tag Manager
• Ability to optimize campaigns for lead generation and/or e-commerce
• Strong analytical and problem-solving skills
• Experience with budget management and scaling campaigns
• Excellent communication and reporting skills

Preferred Qualifications

• Google Ads Certification or Meta Blueprint Certification
• Experience with retargeting and lookalike audiences
• Knowledge of CRO and landing page optimization
• Experience working with agencies or multiple accounts
• Familiarity with tools like Hotjar, SEMrush, Ahrefs, or Looker Studio

Job Type: Full-time

Pay: ₹12,000.00 - ₹28,000.00 per month

Application Question(s):

• How many years of hands-on experience do you have managing Meta Ads and Google Ads (not just reporting or strategy)?
• Have you ever owned paid acquisition end-to-end for a startup? If yes, briefly describe the stage (idea, PMF, scale).
• What was the monthly ad spend range you personally managed?
• How do you approach paid ads when there is limited data, limited budget, and no brand recognition?
• What is your current salary? (Monthly in hand)
• What is your expected salary?
• When is the earliest date you can join if selected?

Location:

• Bhawanipur, Kolkata, West Bengal (Preferred)

Work Location: In person