Digital Marketing Specialist - PPC Specialist

Location: Gulberg Greens, Islamabad
Job Type: Full-Time (On-site)
Experience: 2–3 Years

About the Role

We are looking for a dynamic and driven Digital Marketing Executive (PPC Specialist) to join our growing marketing team. The ideal candidate is a mid-level professional who brings energy, initiative, and a passion for performance-driven marketing. You will be responsible for planning, executing, and optimizing paid advertising campaigns across multiple digital platforms.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms
• Conduct keyword research, audience targeting, and competitor analysis to maximize campaign performance
• Monitor campaign budgets, bids, and performance metrics (CTR, CPC, ROAS, CPA) on a daily basis
• Write compelling ad copy and collaborate with the design team on creatives
• Analyze campaign data and prepare clear, actionable performance reports for stakeholders
• Run A/B tests on ads, landing pages, and audience segments to continuously improve results
• Stay up to date with the latest trends, platform updates, and best practices in paid media
• Coordinate with the SEO, content, and web teams to align paid and organic strategies
• Manage and optimize remarketing and retargeting campaigns

Requirements

• Bachelor's or Master's degree in Media Sciences, Mass Communication, Business Administration (BBA/MBA), Marketing, or a related field

Experience

• 2–3 years of hands-on experience managing PPC or paid digital advertising campaigns
• Proven track record of running successful campaigns with measurable ROI

Skills & Competencies

• Proficiency in Google Ads, Meta Business Manager, and Google Analytics
• Strong analytical mindset with the ability to interpret data and make informed decisions
• Excellent written and verbal communication skills in English
• Highly organized, self-motivated, and able to manage multiple campaigns simultaneously
• A collaborative team player with a positive, can-do attitude
• Google Ads or Meta Blueprint certifications are a strong plus

What We're Looking For in You

Beyond the qualifications, we want someone who brings energy and enthusiasm to work every day. You should be someone who takes ownership of your campaigns, communicates proactively with your team, and is always looking for ways to do better. A great personality and the ability to build relationships — internally and externally — will set you apart.

What We Offer

• Competitive salary package
• A collaborative and fast-paced work environment
• Opportunities for professional growth and certifications
• Exposure to diverse industries and clients

Application Question(s):

• How many years of hands-on experience do you have managing PPC campaigns on Google Ads or Meta Ads?
• Please confirm your Degree, University and Graduation year?
• What is your expected salary for this position?
• Would you be available on-site full time?

Work Location: In person