Digital Marketing Specialist SEO PPC LLM SOCIAL

Overview
Western Disaster Clean Up is hiring a Digital Marketing Specialist to take full ownership of our online presence. This role focuses on driving leads, improving visibility, and building a strong brand across all digital channels.

Key Responsibilities

• Manage and maintain company website (updates, design improvements, performance)
• Build, manage, and optimize PPC campaigns (Google, Bing, and other platforms)
• Track ad performance and continuously improve ROI and cost per lead
• Develop and execute SEO strategy (technical, on-page, and off-page)
• Write and publish blog content to improve rankings and authority
• Create and manage all social media accounts (Facebook, Instagram, TikTok, YouTube, etc.)
• Plan and execute consistent content posting schedules
• Shoot, edit, and publish photo and video content for marketing use
• Create short-form video content (Reels, TikToks, YouTube Shorts)
• Design digital content (ads, graphics, landing pages)
• Set up and manage call tracking (CallRail) and conversion tracking
• Monitor analytics and provide performance reports

Work Location & Requirements

• This is an in-office position based at our location in Provo, Utah
• Requires regular field work at job sites to capture photo and video content
• Must be comfortable working both in an office setting and active job site environments

Required Skills

• Google Ads (AdWords) management
• Google My Buisness and LSA
• Website design and maintenance (WordPress)
• HTML knowledge
• SEO fundamentals and content strategy
• Meta Ads (Facebook/Instagram)
• Photography and photo editing (Lightroom or similar)
• Digital design (ads, graphics, branding)
• Video creation and editing (short-form content)
• Experience with CallRail or similar call tracking tools
• Strong understanding of analytics and performance tracking

Preferred Qualifications

• Experience in home services or restoration industry
• Experience with Bing Ads and Local Services Ads
• Knowledge of Google Analytics, Search Console, and Tag Manager
• Ability to manage multiple campaigns and platforms simultaneously

Application Requirements

• Resume with relevant work experience
• Portfolio showcasing past work (websites, ads, content, design, etc.)
• Links to social media accounts you have managed or created

Compensation & Benefits

• Competitive salary (DOE)
• Bonus opportunities tied to performance (leads, ROI)
• Growth opportunity within a fast-scaling company

Position Goal
Drive consistent lead generation, increase market dominance, and build a strong digital presence across all service areas.

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Work Location: In person