Digital Marketing Specialist (SEO, SMM & Email Template Design)

About the Role

We are looking for a talented and proactive Digital Marketing Specialist who can manage end-to-end digital marketing activities including SEO, Social Media Management, and Email Template Designing. The ideal candidate should be highly creative, data-driven, and able to execute digital strategies that increase online visibility, engagement, and conversions.

Key Responsibilities

SEO (Search Engine Optimization)

• Conduct keyword research and competitor analysis
• Optimize website content, landing pages, and blogs
• Manage on-page and off-page SEO activities
• Track and improve rankings, organic traffic, and site performance
• Work with the content team to ensure SEO-driven content planning

SMM (Social Media Marketing)

• Create and manage content calendars for all major platforms (LinkedIn, Instagram, Facebook, X, etc.)
• Handle daily posting, engagement, and performance tracking
• Run paid ad campaigns when required
• Analyse insights and ensure consistent brand presence
• Suggest creative ideas for improving reach and engagement

Email Marketing & Template Designing

• Design professional, responsive email templates (Mailchimp, SendGrid, etc.)
• Create HTML emailers/banners for campaigns
• Manage email campaigns, segmentation, and automation flows
• Monitor open rates, CTR, and improve performance through A/B testing

Required Skills & Competencies

• Strong understanding of SEO tools (Google Analytics, Search Console, Ahrefs/SEMrush, etc.)
• Knowledge of social media tools (Meta Suite, Hootsuite, Buffer, etc.)
• Good command over HTML/CSS for email template design
• Proficiency in Canva / Adobe tools (added advantage)
• Strong communication and copywriting skills
• Ability to work independently and manage multiple tasks

Qualifications

• Bachelor’s degree or relevant certification in Digital Marketing
• 3–5 years of hands-on experience in SEO, SMM, and email design
• Proven track record of managing campaigns and delivering measurable results

Job Type: Full-time

Pay: ₹30,000.00 - ₹35,000.00 per month

Experience:

• total work: 1 year (Required)
• Customer service: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person