FIND_THE_RIGHTJOB.
Digital Marketing Specialist (SEO & Social Media)
New York, United States
About the Job:
SiteBoss, Precision ProFile, NextDayGPS, and Nubble Site Solutions are common ownership entities strategically positioned to provide customers with solutions within the Construction Staking* industry. This strategic alignment now allows customers to be transitioned from the traditional “boots on the ground” approach to sales, training, support, etc., to a more economical and viable eCommerce experience.
These multiple businesses offer products and services that are not found under one roof anywhere else, placing them in a unique position to disrupt some industry standards.
This vision has been widely sought after by an already extensive customer base, lending further validity to this model being overlooked or unachievable by the rest of the industry. New websites are built, but the tweaking to achieve the desired SEO and PPC results is the next step. This is where you come in.
We believe strongly that we can provide our customers a better experience from inception of purchase, to implementation on site, to critical support and customer service, lending itself to continual growth and years of repeat business.
As part of that vision, we’re looking for a creative and data-driven marketer to help us scale our growth on digital marketing channels for these brands! This individual will be tasked (contract with potential for FTE based on goal achievement) with optimizing performance for some of our key businesses, including web marketing, content, email campaigns, and social media.
You should be comfortable with optimizing budgets across multiple channels and delivering clear CAC and ROAS targets. You will succeed if you are skilled at evaluating signals from multiple platforms and be able to identify trends by looking at attribution and site analytics tools to understand the underlying marketing drivers of business performance. In addition, curiosity, an analytical mentality, and a can-do attitude will also be key to success in this role! Above all, you should be self-motivated without requiring intense management, and enjoy the culture of a smaller business office community. We believe a positive office culture is critical to our success.
We believe strongly that we can provide our customers a better experience from inception of purchase, to implementation on site, to critical support and customer service, lending itself to continual growth and years of repeat business.
As part of that vision, we’re looking for a creative and data-driven marketer to help us scale our growth on digital marketing channels for these brands! This individual will be tasked (contract with potential for FTE based on goal achievement) with optimizing performance for some of our key businesses, including web marketing, content, email campaigns, and social media.
You should be comfortable with optimizing budgets across multiple channels and delivering clear CAC and ROAS targets. You will succeed if you are skilled at evaluating signals from multiple platforms and be able to identify trends by looking at attribution and site analytics tools to understand the underlying marketing drivers of business performance. In addition, curiosity, an analytical mentality, and a can-do attitude will also be key to success in this role! Above all, you should be self-motivated without requiring intense management, and enjoy the culture of a smaller business office community. We believe a positive office culture is critical to our success.
What You Get to Do Every Day:
- Manage and optimize all paid media campaigns (Google Ads, Meta Ads, and other platforms), including budgets, targeting, creative, and reporting.
- Oversee SEO strategy and execution, including keyword research, on-page optimization, and conversion, and content recommendations to drive organic growth.
- Manage and support WordPress website builds, updates, and campaign integrations, ensuring smooth performance and strong user experience.
- Create, test, and refine ad creative and marketing content across digital platforms to maximize engagement and ROI.
- Design and produce graphics and marketing materials for tradeshows, social media, and internal needs.
- Analyze performance data across all channels, track CPL/ROAS, and deliver clear, actionable reports.
- Build, launch, and monitor paid search, display, and social campaigns with a focus on optimization and lead generation.
- Brainstorm, create content, complete site visits, write captions, make posts, and monitor engagement across all organic social media channels.
- Collaborate with ownership 2–3 times per week to review progress, set goals, and adjust strategies.
- Work closely with internal creative resources to brainstorm, test, and refine campaign ideas.
What You Bring to The Role:
- 1–2+ years of experience working on creative marketing teams and growth initiatives, ideally in DTC/eCommerce web marketing.
- Hands-on experience managing Google Ads, Meta Ads, and other paid media platforms, including budgeting and reporting.
- Working knowledge of SEO best practices (keyword research, on-page optimization, conversion, and content updates) with a proven ability to grow organic traffic.
- WordPress website management experience — building pages, updating content, and integrating campaigns.
- Ability to create graphics and marketing materials for digital campaigns, tradeshows, and internal use (Canva, Adobe, or similar tools).
- Experience managing organic social media: brainstorming campaigns, creating content, writing captions, and monitoring engagement.
- Analytical mentality and hands-on experience with Google Sheets, Looker, or other reporting tools (SQL is a plus).
- Strong project management skills with the ability to juggle multiple projects and bring structure to undefined procedures.
- High attention to detail, strong prioritization, and self-motivation.
- Passion for the brands and the mission of changing how the industry perceives construction staking products and services.
- Eagerness to join a fast-growing, high-energy small business.
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Salary will be experience and performance-based. Base salary ($35 - $45K) in addition to CAC, conversion, etc., metrics bonus.
We are proud to be an equal-opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions.
- For this application, “Construction Staking” refers to the use of cm accuracy GPS (aka RTK GPS) to locate and place items for construction across a job site.
About Nubble Site Solutions:
Nubble Site Solutions, Precision ProFile, & SiteBoss are tightly integrated small businesses with shared ownership based out of Southern Maine. The businesses work hand in hand to: - Manufacture (R&D, testing, programming) - Distribute (sales, offer training, etc.) - Support (in office or on site) - Prepare data (heavy highway to residential) for all things GPS construction staking.
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