Digital Marketing Specialist/manager

1) About the Role

We are looking for a Digital Marketing Manager who is highly skilled in paid advertising (Meta / Google Ads) and data-driven digital growth.

Core responsibilities of this role include:

• Managing and optimizing paid advertising campaigns
• Increasing brand visibility and conversions
• Driving overall digital growth using Google marketing tools

This role is ideal for someone analytical, data-oriented, and capable of independently running and optimizing ads.

2) Key Responsibilities

• Create, manage, and optimize Meta Ads and Google Ads (Search / Display / Performance Max)
• Conduct keyword research, bid optimization, and retargeting setup
• Track campaign performance using GA4, Google Tag Manager, and Meta Ads Manager
• Prepare weekly and monthly reports analyzing ROI, ROAS, and CPA
• Manage Google Business Profile and improve Tripadvisor ranking and visibility
• Support marketing campaigns, content direction, and promotional planning
• Monitor digital trends and propose growth strategies

3) Requirements

Must-Have:

• 2–4 years of experience in digital marketing
• Strong hands-on experience with Google Ads and Meta Ads
• Familiarity with GA4, GTM, and Google Search Console
• Ability to independently run, analyze, and optimize paid campaigns
• Strong English communication skills

Nice-to-Have:

• Experience in F&B or Hospitality
• Additional languages such as Russian or Chinese are a plus

• Experience working in a marketing or creative agency is a plus.

We provide annual leave, visa sponsorship, and medical insurance in accordance with UAE labor laws.A high-quality, collaborative work environment supported by a skilled team that values both independent ownership and strong teamwork.

Job Type: Full-time

Pay: AED7,000.00 - AED15,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Experience:

• paid advertising (Meta & Google Ads): 2 years (Preferred)

Language:

• Russian (Preferred)
• chinese (Preferred)
• english (Preferred)