Digital Marketing Strategist For Startup

Own and lead the digital marketing function end-to-end. This role is accountable for strategy, execution, performance, and team development, with direct impact on lead generation and revenue growth.

Key Responsibilities

• Strategy & Ownership
• Define and execute the company’s digital marketing strategy
• Set quarterly goals, KPIs, budgets, and channel priorities
• Translate business objectives into executable marketing plans
• Execution & Performance
• Lead SEO, paid media, content, email, and funnel optimisation
• Launch, optimise, and scale paid campaigns (Google, LinkedIn, Meta)
• Drive CRO across landing pages and lead funnels

Team & Process Management

• Manage and mentor interns and junior resources
• Assign tasks, review outputs, and enforce quality standards
• Coordinate with designers, developers, and sales teams

Analytics & Reporting

• Track performance using GA4, ad platforms, and CRM
• Deliver weekly and monthly performance reports
• Make data-driven decisions and corrective actions

Requirements

• 4–7 years digital marketing experience (IT/SaaS preferred)
• Proven experience owning lead generation and growth metrics
• Strong SEO, paid ads, and funnel optimisation expertise
• Experience managing junior staff or interns

KPIs

• Leads generated & CPL
• Campaign ROI
• Organic traffic growth
• Funnel conversion rates
• Team delivery quality & timelines

Job Types: Full-time, Internship
Contract length: 3 months

Work Location: Remote