Digital Marketing Strategist (Search & AI)

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Empowering Businesses. Enabling Success.

At Visual Edge IT, we help organizations nationwide harness the power of technology to work smarter, stay secure, and grow stronger. From managed IT services and cybersecurity to print solutions and document workflow, we deliver innovative, customized strategies that give our clients the edge in an ever-changing business landscape. Our nationwide network combines the personalized service of local teams with the strength and resources of a national leader—ensuring that every client gets both technology that works and people who care.

With more than two decades of experience and a team of skilled technology professionals, we pride ourselves on building partnerships that go beyond service contracts. When you join Visual Edge IT, you become part of a collaborative, solutions-driven culture where your expertise helps shape the future for businesses across the country. Together, we don’t just solve technology challenges—we create opportunities for success.

Job Summary:

Search is evolving—and we’re looking for someone bold enough to evolve with it.

At Visual Edge IT, we’re looking for a Digital Marketing Strategist (Search & AI) to define how our brand shows up in the next era of discovery. This role goes far beyond traditional SEO. You’ll blend deep search expertise with a passion for emerging AI technologies to ensure our brand isn’t just visible—it’s the definitive answer wherever users are asking questions, from Google to generative AI platforms.

This is your opportunity to shape the future of organic growth and lead the way in how humans and machines discover trusted information.

Roles and Responsibilities

Own and execute a comprehensive SEO and AEO (Answer Engine Optimization) roadmap that drives organic visibility, traffic, and engagement across digital channels.
Conduct in-depth technical SEO audits, including crawl analysis, log file reviews, and Core Web Vitals assessments, identifying issues and managing remediation efforts with development teams.
Optimize website architecture and internal linking to improve crawl efficiency, indexability, and overall site performance.
Develop and implement structured data (JSON-LD Schema.org markup) to enhance eligibility for featured snippets, knowledge panels, and AI parsing.
Partner with content creators to design “answer-first” content strategies that position our resources as authoritative responses for both search engines and AI chatbots.
Continuously analyze performance data using tools like Google Search Console, SEMrush, and GA4 to identify trends, opportunities, and actionable insights.
Build and maintain dashboards that clearly communicate organic performance metrics and their business impact to stakeholders.
Monitor search engine algorithm changes and AI search platform updates (Google SGE, Bing AI, etc.), adjusting strategies to stay ahead of competitors.
Experiment with emerging AI-driven discovery channels, testing how generative AI surfaces and ranks information to inform future optimizations.
Collaborate cross-functionally with developers, designers, and marketing leads to ensure SEO and AI-readiness are baked into every digital initiative.

Required Skills / Experience

Minimum of 4 years in a technical or strategic SEO role, with demonstrated success driving measurable organic growth.
A bachelor’s degree in marketing, computer science, communications, or a related field—or equivalent hands-on experience that demonstrates mastery in this space.
Expertise with key SEO tools, including Google Search Console, Screaming Frog, Ahrefs, SEMrush, or similar platforms.
Proven ability to architect and deploy structured data markup for rich results and enhanced visibility.
Strong understanding of HTML, CSS, JavaScript, and how these technologies impact SEO performance.
Ability to analyze and interpret large datasets to translate findings into actionable marketing strategies.
Deep curiosity about the evolving relationship between AI and search, with ideas or experience optimizing for AI-driven platforms.
Experience building dashboards or reporting systems that connect organic metrics to conversion and ROI outcomes.
Excellent communication skills and the ability to work fluidly between technical teams and creative marketing teams.

At Visual Edge IT, we are proud to provide:

Work-Life Balance
Visual Edge IT promotes a healthy work-life balance for employees by offering competitive pay, PTO, and nine paid holidays per year. We are always reviewing and finding new ways to support our employees’ unique needs.

Career Path
We encourage growth from within Visual Edge IT. We seek outside candidates who are driven that we can nurture along a career path and we hire/promote internally. We also have opportunities to develop talent through training programs.

Insurance Benefits
We offer multiple plans to choose from to fit your individual needs. We offer medical, HSA, dental, vision, short-term disability, long-term disability, voluntary life insurance, employee assistance program, and wellness programs. We provide all of our employees a $50k life insurance policy at no cost to our team members.

401(k)
Visual Edge gives employees access to a 401k program and offers an employer match benefit. Visual Edge IT will match 100% of an employee’s contribution up to the first 3% and will provide an additional 50% match on the next 2% of the employee contribution.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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