Digital Marketing & Student Recruitment Manager

We are seeking a highly creative, hands-on marketing professional to lead digital student recruitment efforts for our K-12 online academy while also supporting family engagement and student retention/re-enrollment initiatives. This role is responsible for building awareness, generating qualified inquiries, strengthening family connections, and supporting enrollment growth through strategic and day-to-day execution across digital marketing, school communications, virtual events, video production, and campaign analytics. The ideal candidate is both a strategist and a doer—someone who can develop compelling campaigns and personally create, launch, optimize, and report on them.

Key Responsibilities

· Develop and execute integrated marketing campaigns designed to recruit new students in grades K-12 for the online academy.

· Own the day-to-day management of digital marketing channels, including paid search, display, retargeting, email, and organic and paid social media.

· Plan, launch, manage, and optimize Google Ads campaigns to drive high-quality traffic, inquiries, and completed applications.

· Create, manage, and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion tracking.

· Build and maintain a strong social media presence that reflects the academy’s voice, values, and culture while increasing engagement with prospective students and families.

· Plan, launch, and optimize campaigns across Google Ads, YouTube, Meta/Facebook and Instagram, and Vibe to drive awareness, inquiries, and completed applications through search, video, social, and streaming TV advertising.

· Concept, script, shoot, and edit short-form and long-form video content for ads, social media, landing pages, testimonials, virtual events, and recruitment campaigns.

· Coordinate photo, video, and storytelling projects that showcase student outcomes, academic offerings, school community, flexibility, and online learning experience.

· Write and edit clear, persuasive marketing copy for ads, emails, website pages, landing pages, brochures, and social content.

· Collaborate with admissions, leadership, and academic teams to align messaging, campaigns, follow-up efforts, and enrollment priorities.

· Own family engagement and student retention/re-enrollment efforts by helping design and execute outreach strategies that keep current families informed, connected, and committed to returning.

· Plan and coordinate family-facing engagement activities such as provider fairs, virtual open houses, information sessions, and similar events that support recruitment, retention, and community connection.

· Lead and manage school communications for prospective and current families, including newsletters, announcements, promotional emails, and related messaging that support enrollment and engagement goals.

· Monitor campaign performance and key funnel metrics such as reach, click-through rate, cost per lead, inquiry-to-application conversion, and enrollment conversion.

· Use analytics and data insights to test, refine, and improve campaign performance, creative assets, targeting strategies, and marketing spending.

· Manage marketing calendars, campaign timelines, vendors, and production schedules to ensure timely execution of initiatives.

· Stay current on trends and platform changes in digital marketing, social media, online education, and family decision-making behavior.

Qualifications

· Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience.

· 3-5+ years of hands-on experience in digital marketing, demand generation, enrollment marketing, or a similar performance-driven role.

· Demonstrated expertise in Google Ads, YouTube, Meta/Facebook Ads Manager, social media management, and campaign optimization.

· Strong content creation skills, including copywriting, creative development, and video production/editing.

· Experience using analytics tools such as Google Analytics, Salesforce, and platform reporting dashboards to measure performance and guide decisions.

· Experience developing family-facing communications, engagement campaigns, events, or retention initiatives, ideally in a school, academy, or enrollment-focused setting.

· Ability to manage multiple campaigns and projects simultaneously with strong attention to detail and deadlines.

· Excellent communication, storytelling, and collaboration skills.

· Comfort working independently in a fast-paced environment while also partnering cross-functionally with internal teams.

Preferred Experience

· Experience marketing for a school, online academy, education organization, EdTech company, or student recruitment/admissions team.

· Understanding of how families evaluate K-12 school options and the drivers behind enrollment decisions.

· Experience producing student stories, testimonial videos, virtual tours, or enrollment event promotion.

· Knowledge of Salesforce CRM, marketing automation, lead nurturing, and admissions funnel management.

· Experience supporting family engagement, student persistence, re-enrollment campaigns, or school community-building efforts is strongly preferred.

· Familiarity with brand-building as well as direct-response marketing tactics.

What Success Looks Like

· Growth in qualified inquiries, applications, and enrolled students.

· Improved return on ad spend and lower cost per lead across digital channels.

· Consistent, engaging social media content that strengthens the academy’s brand presence.

· High-performing video and creative assets that increase family engagement and conversion.

· Clear reporting and continuous optimization based on measurable results.

This is an ideal opportunity for a marketer who enjoys rolling up their sleeves, moving quickly, testing ideas, and creating campaigns that make a direct impact on student enrollment. We welcome candidates who combine creativity, strong execution, and data-driven decision-making.

We are an equal opportunity employer and are committed to building an inclusive workplace for all employees and families we serve.

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Managing Ad Campaigns: 3 years (Required)
• Google Ad Manager and Analytics: 3 years (Required)
• Instagram Ads: 3 years (Required)
• Salesforce: 3 years (Required)
• K-12 digital campaign: 3 years (Required)
• marketing for student recruitment: 3 years (Required)
• creating copy marketing content: 2 years (Required)
• creating video/photo marketing content: 2 years (Required)
• using performance metrics to optomize campaigns: 2 years (Required)

Work Location: Remote