Digital Marketing Team Leader

Strategic & Planning

• Develop comprehensive digital marketing strategies aligned with overall business goals (roadmap creation).
• Plan and execute campaigns across SEO, SEM, content, social media, and email marketing.
• Identify trends, conduct market research, and brainstorm growth opportunities.
• Manage the digital marketing budget and allocate resources efficiently.

Team Leadership & Management

• Lead, mentor, and guide a team of digital marketing specialists.
• Assign tasks, monitor project timelines, and ensure efficient workflow.
• Foster collaboration and communication within the team and with other departments (sales, content, design).
• Motivate the team and provide feedback to enhance performance.

Campaign Execution & Optimization

• Oversee the creation, implementation, and management of online campaigns.
• Monitor, analyze, and report on key performance metrics (KPIs).
• Optimize campaigns, spend, and user experience based on data insights.
• Maintain a consistent brand message across all digital channels.

Technical & Analytical Skills

• Deep understanding of digital channels (SEO, PPC, Social, Email).
• Strong analytical skills to interpret data and make informed decisions.
• Familiarity with HTML, CSS, and JavaScript (often helpful).

Collaboration & Communication

• Work with content, design, and sales teams for campaign alignment.
• Communicate strategies, results, and needs to stakeholders/leadership.
• Stay updated on the latest industry trends and best practices.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person