Digital Marketing/Admin Specialist

Overview
We are seeking a highly motivated and detail-oriented Digital Marketing/Admin Specialist to join our dynamic team. This role offers an exciting opportunity to develop and implement innovative marketing strategies across various digital platforms. The ideal candidate will possess a strong understanding of SEO, social media marketing, content creation, and analytics tools, with the ability to manage multiple projects efficiently. This position is essential for enhancing our online presence, driving engagement, and supporting overall business growth through effective digital marketing initiatives. This position will also support the growing Remodeling Team in various administrative tasks.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, Facebook Advertising, and marketing automation tools.
• Manage and optimize content across multiple platforms including WordPress, content management systems, and social media channels such as Facebook, Instagram, and LinkedIn.
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create engaging content including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content creation for blogs, emails, and social media posts.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools; prepare reports to inform strategy adjustments.
• Implement conversion optimization techniques to increase lead generation and sales performance.
• Manage email marketing campaigns to nurture leads and enhance customer engagement.
• Collaborate with cross-functional teams on B2B marketing initiatives and e-commerce strategies.
• Stay updated on the latest trends in digital marketing, SEM, performance marketing, and social media management to continuously improve campaign effectiveness.

Qualifications

• Proven experience with SEO tools, Google Ads (AdWords), Google Analytics, Facebook Advertising, SEM strategies, and marketing automation platforms.
• Strong knowledge of WordPress, HTML, CSS, JavaScript, SQL is preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design and content creation.
• Excellent copywriting skills with the ability to craft compelling messages tailored to target audiences.
• Experience with social media management across multiple platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Familiarity with content management systems (CMS) and e-commerce platforms.
• Analytical mindset with the ability to interpret data insights for performance optimization.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Prior experience in B2B marketing is a plus. This role provides an excellent opportunity for individuals passionate about digital marketing to grow their skills within a collaborative team environment while contributing directly to the company's success through innovative online strategies.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Paid time off

Work Location: In person