Digital Media and Marketing Specialist

Firm is seeking to hire a Digital Media and Marketing Specialist to join our accounting, audit and advisory firm in Abu Dhabi. Our firm is looking to enhance your online presence and lead generation, manage our branding and external communications via this position.

Job Title, Location and Reporting
Role: Digital Marketing Officer & Lead Management Specialist
Reporting To: Partnership / Senior Partners

Location: Abu Dhabi

Key Core Responsibilities
- Social Media Management– Create, schedule, and optimize content for LinkedIn, Facebook, and Instagram to enhance brand visibility and engagement.
- Website Management – Update content, ensure SEO best practices, and monitor performance (Google Analytics).
- Content Creation – Design digital artwork, infographics, and marketing materials (using tools like Canva, Adobe Suite, or outsourcing when needed).
- Lead Management – Handle incoming inquiries (website, social media, emails), qualify leads, and coordinate with partners for proposal generation.
- Campaigns & Ads – Run targeted LinkedIn/Facebook ad campaigns to attract potential clients.
- Analytics & Reporting – Track KPIs (engagement, leads, conversions) and adjust strategies accordingly.

- Collaborate in developing Marketing strategy - Identify market opportunities and maintain client relationships

Required Skills & Qualifications
- 3-5 years of digital marketing experience (B2B/services sector preferred).
- Proficiency in Social Media Management (LinkedIn is critical for our accounting firm).
- Basic graphic design skills (Canva/Adobe Photoshop/Illustrator) and Video Editing Basics
- Experience with Lead tracking & CRM tools (HubSpot, Zoho, or similar).
- Knowledge of SEO, Google Analytics, and paid ads
- Strong written and oral English communications skills

Preferred
- Experience in professional services firms(accounting, law, consulting)
- Familiarity with UAE market trends and business rules and regulations
- Arabic Language communication skills

Job Type: Full-time

Pay: From AED4,000.00 per month