Digital Media and Video Production Specialist - Communications - School Year 2026-2027

Spring Branch Independent School District
Job Description
Digital Media & Video Production Specialist

Education/Certification:

• High school diploma or equivalent required.
• Bachelor's degree in digital media, film production, communications, marketing, or related field preferred.

Special Knowledge/Skills:

• Advanced proficiency in Adobe Creative Suite including Premiere Pro and After Effects.
• Knowledge of video production workflows and post production editing.
• Understanding of social media video formats and digital storytelling techniques.
• Ability to develop shot lists, storyboards, and scripting frameworks.
• Strong organizational and project management skills.
• Creative eye for composition, lighting, and visual storytelling.
• Strong interpersonal and communication skills.
• Ability to collaborate effectively with students, educators, administrators, and community partners.

Experience:

• Minimum of three years experience in professional video production and editing (portfolio required).
• Minimum of three years experience coordinating multimedia or video production projects.
• Experience supporting marketing or brand campaigns preferred.
• Experience building or managing digital media or asset libraries preferred.
• Experience in K-12 or public sector communications environments preferred.

Video Production and Editing:

• Manage video production projects from concept development through final delivery.
• Edit professional video using Adobe Creative Suite including Premiere Pro and After Effects.
• Develop shotlists, scripting frameworks, and storyboards for productions.
• Produce short and long form video optimized for digital platforms and audience engagement.
• Monitor emerging video trends and digital storytelling techniques.

Planning and Coordination:

• Coordinate filming schedules with campuses, departments, and district leadership.
• Manage onsite filming logistics including equipment setup and production coordination.
• Adapt to changing school schedules, multiple projects, and shifting priorities.
• Collaborate with the communications team to align video content with district campaigns and initiatives.

Digital Media and Asset Management:

• Develop and maintain the district digital media archive.
• Establish asset naming conventions and organization systems.
• Ensure media assets are accessible for communications, marketing, and district needs.

Photography and Media Capture:

• Capture photography aligned with district brand standards.
• Support documentation of district events, programs, and initiatives.

Digital Content Distribution:

• Prepare and format video assets for use across district digital platforms including the website, social media, newsletters, and presentations.
• Support communications campaigns with multimedia content designed for digital engagement.

Equipment and Technical Oversight:

• Manage inventory and maintenance of video and photography equipment.
• Recommend equipment upgrades and production improvements.
• Support staff development related to equipment use and production best practices.

Technical Support

• Provide general audiovisual support as needed.
• Assist with camera operation and technical setup for district video productions.

Other

• Perform other duties as assigned.
• After hours and weekend work schedules occasionally.

Mental Demands:

• Maintain emotional control under stress.
• Work with frequent interruptions.
• This position requires regular in-person interaction with the public, staff and students.
• Manage multiple projects and deadlines simultaneously.

Physical Demands:

• Repetitive hand motions.
• Prolonged computer use.
• Frequent sitting, standing, bending, lifting, and equipment setup.
• Ability to transport and operate video and photography equipment.