Digital Media Assistant (AI Content + Web Analytics Focus)

Location: Islamabad

Job Type: Full Time

Experience: 2–3 Years

Education: Minimum Intermediate; relevant certifications preferred

Job Description

Rastgar Engineering — a leading manufacturer and global exporter of heavy-duty truck and trailer components — is looking for a Digital Media Assistant to join our media and marketing team.

This role is ideal for someone who’s skilled in website SEO, AI-powered content creation, and Google Analytics, and can use these tools to improve online visibility, website performance, and customer tracking.

Key Responsibilities:

• Create and publish AI-generated web content using tools like ChatGPT or Jasper
• Manage website updates using WordPress, Wix, or other CMS platforms
• Conduct on-page SEO (meta tags, internal links, keyword optimization)
• Track and analyze visitor data using Google Analytics (GA4) and Search Console
• Set up customer tracking via Meta Pixel, Google Tag Manager, or Hotjar
• Monitor user behavior, bounce rate, and traffic sources
• Support campaign tracking through UTM links and goal setup
• Assist in creating visually appealing layouts using Canva or similar tools

Skills Requirement:

• SEO (on-page & technical basics)
• AI Content Tools (ChatGPT, Jasper, etc.)
• Google Analytics & Search Console
• Website Builders (WordPress, Wix, etc.)
• Tracking Tools (UTM, GTM, Pixel)
• Canva / Graphic Support
• Reporting / Dashboards

Job Type: Full-time

Education:

• Intermediate (Preferred)

Experience:

• media, digital marketing, or content creation: 3 years (Preferred)

Work Location: In person