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Digital Media Buyer

Riyadh, Saudi Arabia

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Digital Media Buyer
Riyadh,
Saudi Arabia

Summary

We are looking for an experienced performance marketer
to join the growing team at MDLBEAST and play a significant role in driving our
next phase of growth. You will plan, execute, and optimize growth experiments
across paid channels from awareness to acquisition, to revenue.

Roles and responsibilities:

  • Execute, optimize, and manage social media ad campaigns.
  • Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.
  • Understand pixel implementation on websites for data collection and conversion tracking.
  • Conduct A/B testing to refine and improve conversion.
  • Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.
  • Continuously measure and optimize campaign performance toward agreed objectives.
  • Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.
  • Identify target audiences and analyze their characteristics, behaviors, and media habits.
  • Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.

    Qualifications :
  • Bachelor's degree in Business, Marketing, Digital
    Marketing, or similar field from a reputable institution.
  • 2 years media-related/agency experience and media
    planning/buying; Search and display ads experience is a plus.
  • Strong understanding of the strengths, weaknesses, and
    nuances of all digital media types (display, programmatic, video, social,
    and mobile).
  • Have solid expertise in campaign metrics, channel
    analysis and reporting, including Google Analytics experience.
  • Interest in the entertainment industry.
  • Excellent Arabic and English
    written and verbal communication skills.

Company Industry

  • Entertainment
  • Recreation
  • Theme Parks

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

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