Digital Media & Communication Specialist

BASIC FUNCTION:

The Digital Media & Communications Specialist supports the development, coordination, production and implementation of Michigan Works! West Central’s internal and external marketing elements, including video production, graphic design, public relations, presentations and communication functions as determined by the Director of Communication & Public Affairs. In addition, the position is responsible for creating engaging, multi-platform content, maintaining brand standards, and supporting events and initiatives, while leveraging modern communication tools, including AI, to improve efficiency and expand outreach. Must maintain strict confidentiality of assigned information.

RESPONSIBILITIES AND DUTIES:

1. Support the Director of Communication & Public Affairs to develop and execute internal and external communication strategies to increase awareness of programs, services and outcomes.

2. Produce, edit, and maintain high-quality video content, including success stories, program highlights, and promotional materials for use across digital and in-person platforms.

3. Develop and maintain an organized library of video, photo, and media assets for ongoing use in marketing and communications.

4. Assist in planning, coordinating, and executing communications efforts for events such as MiCareerQuest, Hiring Parties, Reentry United and other organizational programs.

5. Support media relations efforts, including development of visual and written content, coordination of press events, and monitoring of media coverage and social engagement.

6. Create and update digital and on-site communication materials, including electronic signage, lobby displays, and presentations, ensuring content is visually compelling and aligned with brand standards.

7. Assist in maintaining a consistent line of communication with service centers to identify emerging needs and ensure timely, relevant messaging.

8. Support social media and website content development, including monitoring engagement and assisting with content improvements based on performance.

9. Utilize AI tools and modern content technologies to enhance video production, streamline workflows, and create scalable communication materials, while ensuring accuracy, ethical use, and alignment with organizational messaging.

10. Provide event support before, during, and after activities, including videography, photography, and logistics coordination.

11. Oversee special projects and initiatives as assigned by the Director of Communication & Public Affairs.

INTERNAL CONTACTS:

Works closely and collaboratively with all Michigan Works! West Central staff.

EXTERNAL CONTACTS:

Works closely with employers, job seekers/participants, partners, community organizations and media.

EDUCATION/SKILL REQUIREMENTS:

A. Bachelor’s degree in digital media production, marketing, communications, graphic design or related field.

1. Thorough knowledge of Michigan Works! West Central and workforce development programs.

2. Experience in writing, editing, and publishing internal and external communication.

3. Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Media Encoder, Audition, Photoshop, Illustrator, InDesign, etc.).

4. Ability to effectively utilize AI tools to support video production, enhance communication materials, and streamline content development processes while maintaining accuracy, brand standards, and alignment with organizational messaging.

5. Strong storytelling abilities, with the capability to take ideas from concept through final production.

6. Strong organizational, time management, and prioritization skills, with the ability to meet deadlines in a fast-paced environment.

7. Ability to work independently and collaboratively while maintaining a high level of professionalism.

8. Strong interpersonal and communication skills, with the ability to interact effectively with staff, partners, and the public.

9. Ability to analyze basic engagement or communication performance data and apply insights to improve future content.

10. Ability to establish and maintain effective working relationships with customers, staff, employers, partners, and the general public.

11. Ability to operate video equipment and produce polished, professional content.

12. Ability to represent Michigan Works! West Central in a positive and professional manner.

EXPERIENCE REQUIREMENTS:

A. : One to three years of experience in some combination of the above fields. One to three years of study in a related field of study at an accredited university or college.

B. : Three or more years of experience in a variety of the above stated fields.

NOTE: Any equivalent combination of education, training or experience that provides the required knowledge, abilities and skills will be considered. The above statements are intended to describe the general nature and level of work being performed by the person assigned to this classification. They are not to be construed as an exhaustive list of all duties and responsibilities of the position.

Pay: From $52,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person