Digital Media Marketing Expert (LinkedIn + HubSpot + Social) — Remote (Pakistan) | Night Shift

Digital Media Marketing Expert (LinkedIn + HubSpot + Social) — Remote (Pakistan) | Night Shift

Salary: PKR 80,000 – 250,000 / month (based on experience/results)
Shift: 6:00 PM – 3:00 AM PKT | Saturday: 3.5 hours | Remote

About Ophthalytics

Ophthalytics is a fast-growing US healthcare AI startup expanding globally. We are on a mission to end preventable blindness worldwide through AI-powered early detection of vision-threatening diseases.
We build Explainable AI (XAI) clinicians can trust and were recognized among Georgia’s Top 10 Most Innovative Companies (2025), with collaborations including Georgia Tech, Yale, and Harvard.

Role Overview

We’re hiring a hands-on Digital Media Marketing Expert to drive growth primarily through LinkedIn, HubSpot, Meta (Facebook/Instagram), and market research—with clear focus on leads, demos, and pipeline.

Key Responsibilities (Short)

LinkedIn (Top Priority)

• Own LinkedIn strategy and growth for company page (and optional founder/leadership profiles).
• Create a content calendar, write/publish posts, drive engagement and inbound interest.
• Run LinkedIn Ads when needed and optimize with data.

HubSpot (Required)

• Manage HubSpot end-to-end: forms, landing pages, lists, workflows, email sequences, nurturing, reporting.
• Track funnel performance (MQL → SQL → demo → pipeline) and improve conversion rates.

Meta + Other Social Channels

• Run Meta campaigns (Facebook/Instagram) including retargeting and lookalikes.
• Support content/performance on other channels as needed (YouTube/X).
• Create and test creatives/copy (Canva or similar) to improve CPL/CPA.

Market Research + Messaging

• Research competitors, audiences, and market trends to sharpen positioning and campaign messaging.

Website Content (Supportive)

• Improve landing pages/website content for conversion and clarity; WordPress preferred.

Analytics

• Set up tracking (pixels, events, UTMs) and provide weekly performance insights + action plan.

Requirements

• Bachelor’s in Marketing (or equivalent experience).
• HubSpot expertise is required (automation + CRM + reporting).
• Strong LinkedIn marketing experience; LinkedIn Ads is a plus.
• Proven Meta/Facebook campaign experience.
• Strong writing + market research skills.
• Portfolio/proof of results required (campaign outcomes, LinkedIn samples, HubSpot workflows/funnels).

How to Apply

Send: Resume + portfolio/proof of results and a short note (5–8 lines) with one measurable win (numbers preferred).
Email Subject: Digital MM Expert
Email to apply : awais@ophthalytics.com

Job Type: Full-time

Pay: Rs80,000.00 - Rs250,000.00 per month

Work Location: Hybrid remote in Lahore