Digital Media Specialist

Overview
We are seeking a dynamic and highly skilled Digital Media Specialist to elevate our online presence and drive impactful marketing campaigns across multiple digital platforms. The ideal candidate will possess a deep understanding of digital marketing strategies, content creation, and data analytics, with a passion for leveraging innovative tools to optimize performance. As a key member of our marketing team, you will develop, implement, and manage comprehensive digital media initiatives that enhance brand visibility, increase engagement, and generate measurable results. This paid position offers an exciting opportunity to contribute to a forward-thinking organization committed to excellence in digital outreach.

Responsibilities

• Develop and execute comprehensive digital marketing strategies that encompass SEO, SEM, social media marketing, email marketing, and content management systems to maximize online visibility.
• Conduct keyword research using advanced SEO tools to identify opportunities for organic growth and improve search engine rankings.
• Manage paid advertising campaigns across platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to drive targeted traffic and conversions.
• Utilize analytics tools like Google Analytics and other performance marketing software to monitor campaign effectiveness, analyze user behavior, and generate actionable insights for continuous improvement.
• Optimize website content and landing pages through conversion optimization techniques to enhance user experience and increase lead generation.
• Create engaging multimedia content using Webflow, Adobe Creative Suite (Photoshop, Illustrator) and graphic design principles for use across social media platforms, websites, and email campaigns.
• Implement marketing automation workflows to nurture leads through personalized email campaigns and targeted messaging strategies.
• Collaborate with cross-functional teams including copywriters, designers, developers, and sales staff to ensure cohesive branding and messaging consistency.
• Stay current with industry trends in digital marketing, SEM/SEO techniques, social media algorithms, and emerging tools to keep strategies innovative and effective.
• Manage social media accounts by scheduling posts, engaging with followers, analyzing engagement metrics, and adjusting strategies accordingly.
• Support e-commerce initiatives by integrating product listings with digital campaigns to boost online sales performance.

Experience

• Proven experience in digital marketing roles with a strong emphasis on SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Demonstrated success in managing PPC campaigns using Webflow, Google Ads/Google AdWords and Facebook Advertising platforms.
• Proficiency in analytics tools including Google Analytics for data tracking and performance measurement.
• Hands-on experience with content creation using Adobe Photoshop, Adobe Creative Suite applications, HTML/CSS for website updates, JavaScript or SQL knowledge is a plus for technical optimization tasks.
• Strong background in social media management across platforms like Facebook, LinkedIn, Twitter, Instagram with an understanding of platform-specific advertising options.
• Familiarity with content management systems such as WordPress or similar platforms for website updates and blog management.
• Knowledge of conversion optimization techniques aimed at improving landing page performance and user engagement metrics.
• Experience working within B2B marketing environments is advantageous but not mandatory.
• Excellent copywriting skills combined with graphic design capabilities enable compelling content development tailored to target audiences. Join us as we harness the power of digital media to connect audiences worldwide through innovative strategies that deliver measurable success!

Competitive Salary Negotiated

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Melbourne, FL 32940 (Required)

Ability to Relocate:

• Melbourne, FL 32940: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Melbourne, FL 32940