Digital Media Specialist

About the Role

We are seeking an enthusiastic and skilled Digital Media Specialist to lead our online presence, content distribution, and digital community engagement. This hybrid role is crucial for executing digital marketing campaigns.

Key Responsibilities

• Campaign Management: Plan, execute, and monitor digital marketing campaigns across various channels (paid social, search, display) to drive lead generation and brand awareness.
• Social Media Strategy: Develop and manage organic social media content calendars and strategies for platforms like LinkedIn, Facebook, X-Twitter and Instagram, ensuring brand consistency and audience growth.
• Content Distribution: Optimize and promote marketing content (blog posts, white papers, case studies) across all digital channels for maximum reach.
• Performance Analysis: Track, analyze, and report on key digital marketing KPIs (CTR, CPC, conversion rates) using tools like Google Analytics, providing actionable insights for continuous improvement.
• SEO & SEM Support: Assist in implementing basic SEO optimizations and manage the performance of specific Paid Search (SEM) campaigns.

Required Skills & Qualifications

• Experience: 3+ years of experience in digital marketing, social media management, or content marketing.
• Digital Proficiency: Strong working knowledge of digital advertising platforms (Google Ads, LinkedIn Ads) and marketing automation/CRM systems.
• Analytical Skills: Ability to use data to measure campaign success and identify areas for optimization.
• Communication: Excellent verbal and written communication skills; must be articulate, & charismatic.
• Project Management: Ability to manage multiple digital projects and event timelines simultaneously.

Preferred Qualifications

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).

How to Apply

Please submit your resume, along with a portfolio demonstrating your digital marketing success and a link to a recorded presentation or webinar you have hosted, to careers@consforc.com.

Job Type: Full-time

Pay: From Rs120.00 per month

Work Location: In person