Digital Media Specialist

Description:

Please note: This is an in-office position located in Springfield, Illinois

About Us:

At INB, your career is more than a job; it’s a chance to make a difference. As a locally owned, community-focused bank, we help individuals and businesses reach their financial goals through personalized service and trusted relationships. Our team is built on care, creativity, teamwork, balance, smart work, and enthusiasm. Join us and be part of a purpose-driven culture that makes a positive impact every day.

Job Summary

The Digital Media Specialist is the creative storyteller behind INB’s online presence. This role combines digital marketing expertise with community engagement and a passion for people. The ideal candidate is an outgoing communicator who enjoys attending events, interviewing team members and clients, and turning those interactions into engaging content that builds INB’s brand across platforms. This individual also monitors INB’s digital footprint, ensuring our online presence is accurate, current, and optimized to reach new audiences through social media, search engines, and emerging technologies.

Requirements:

Social Media Management

• Plan, create, and schedule engaging content across INB’s social media channels.
• Capture photos and videos at community events, sponsorships, and branch activities to share INB’s community involvement.
• Respond to messages, comments, and reviews with professionalism and in alignment with INB’s brand voice.
• Track performance metrics and recommend strategies to increase engagement, reach, and conversions.

Content Creation & Storytelling

• Attend community events and internal gatherings to document moments that reflect INB’s culture and community focus.
• Conduct interviews with INB employees, customers, and partners to create social content that tells authentic stories.
• Write and edit high-quality content that aligns with INB’s brand, tone, and regulatory standards.
• Collaborate with departments across the bank to source newsworthy updates, success stories, and customer highlights.

Website & SEO Management

• Manage and update website content for accuracy, compliance, and SEO optimization.
• Monitor and maintain Google My Business listings for all INB branch locations, ensuring information is up to date and consistent across platforms.
• Track and analyze website and search performance data, identifying opportunities to improve visibility and user experience.
• Stay informed on SEO best practices, Google algorithm updates, and emerging AI tools that can enhance INB’s digital marketing strategy and audience reach.

Marketing Support

• Assist with marketing campaigns, community partnerships, and brand initiatives.
• Collaborate with external vendors or creative partners when needed.
• Support internal communications and recruitment marketing through digital storytelling.
• Perform other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications:

Education and Experience

• Bachelor’s degree in marketing, Communications, Journalism, Graphic Design, or related field.
• 2–4 years of experience in social media management, digital content creation, or public relations.
• Experience with photography, videography, or interviewing strongly preferred.
• Familiarity with SEO, Google My Business, and digital analytics tools required.
• Graphic design experience with Adobe products or Canva preferred.

Skills and Competencies

• Outgoing, personable, and confident interacting with team members, customers, and the community.
• Strong writing, editing, and storytelling skills.
• Ability to capture and edit photos and videos for digital platforms.
• Proficient with social media platforms.
• Knowledge of SEO principles, web analytics, and AI-driven marketing trends.
• Highly organized with strong attention to detail and the ability to manage multiple priorities.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must occasionally lift and/or move up to 25 pounds. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

Salary: $50,000 - $60,000 annually.

The estimated hiring range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons.

Group Insurance Benefits and Plans

INB provides health, dental, vision, and life insurance benefits to all full-time employees. Coverage is also extended to their eligible dependents. Active employees make premium contributions based on plan selections. Please click the link below for all benefits that are offered.

https://www.inb.com/Resources/9f1b90c4-905c-4cd7-9dee-afd9937ab37a/INB%20employee%20benefit%20flier%202025.pdf

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.

ADA Disclaimer: In developing this job description, care was taken to include all competencies needed to successfully perform in this position. However, for American with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

INB, N.A. is committed to Equal Employment Opportunity with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment. It is INB's policy to afford equal opportunity to all employees and applicants for employment without regard to race, creed, color, sex, sexual orientation, age, marital status, national origin, disability, religion, veteran status, or any other basis prohibited by law. The EEO Law poster is available here: Know Your Rights: Workplace discrimination is illegal