Digital Media Specialist

Position Title: Digital Media Specialist

Department: Administration

Reports To: Assistant County Administrator/Economic Development

FLSA Status: Non-exempt, Hourly

Employment Status: Full Time – 80 hours biweekly

Pay Grade: 5

SUMMARY:

The Digital Media Specialist implements communications programs and strategies that enhance the exchange of information between Campbell County government and the residents and employees of Campbell County through the creation and distribution of graphics, flyers, news releases and related content and through attendance at public events and meetings.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: includes, but are not limited to:

• Develops, produces, and manages from concept to completion, electronic and digital media and publications for both internal and external communications, county social media channels, email blasts, employee and resident newsletters, county website, “What’s Happening” publication and other printed materials;
• Develops, updates, edits and properly maintains a variety of public information documents, files, plans, procedures, databases, graphics and publications, including audio, video, digital and paper formats.
• Regularly reviews content on internal and external websites and works in coordination with Information Technology staff to manage content ensuring accuracy, timeliness, brand compliance and ease of access to information;
• Serves as an administrator on County social media channels and digital email newsletters, monitoring department compliance with County branding and logo usage;
• Coordinates the annual Campbell County Citizens’ Academy and may lead, assist, attend and/or promote other internal and external special events and functions;
• Supports the logistics of and participates in public outreach events while interacting with the public, private entities, associations, groups and agencies;
• Monitors and maintains the informational materials in the Administration Building lobby, front lobby digital kiosk and produces signage for Administration Building and other county departments as needed;
• Facilitates community and employee feedback through design and use of survey tools;
• Uses analytics to maximize effectiveness of digital content and to provide feedback to county administration;
• Creates photography and videography and oversees the arrangement of photography and/or press coverage for special events as needed;
• Remains current on best practices and expanding capabilities of graphic design software, social media management platforms and digital publishing tools;
• Provides information to county staff, local officials, stakeholders and the general public through various forms of correspondence including electronic mail and telephone inquiries;
• Works with Human Resources to produce and distribute the monthly employee newsletter;
• Researches, develops and implements special projects for the Administration Department; and
• Assumes other duties/responsibilities of coworkers and performs other duties as assigned.

QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES):

• Excellent writing/editing skills, experience managing web and social media content and media relations;
• Extensive knowledge of social media platforms, web-based applications and outlets, graphic design tools, video and photo editing, and web development tools
• Ability to translate technical processes and information into easy-to-understand messaging;
• Ability to interact tactfully and maintain effective working relationships with elected officials, peers and members of the public;
• Ability to plan and budget for long term projects;
• Excellent communication and interpersonal skills (i.e. ability to respond to sensitive inquiries or complaints from residents, regulatory agencies, business community members and/or the general public);
• Ability to read, analyze, and interpret a variety of complex and technical information, instructions, policies, procedures, professional publications, government regulations, financial reports, and legal documents;
• Ability to write reports and business correspondence; and
• Willingness and ability to maintain strict confidentiality.

EDUCATION AND EXPERIENCE:

Bachelor’s degree from an accredited college or university in communications, English, journalism, graphic design/marketing, public or business administration or related field plus three years of direct experience in similar position; or equivalent combination of education and experience.

NECESSARY SPECIAL REQUIREMENTS:

Possession of a valid Driver’s License and must have reliable transportation and willingness to work a flexible schedule.

***To apply go to www.campbellcountyky.gov and complete an application***

Pay: $27.00 - $31.00 per hour

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person