Digital Media Specialist- Marketing & Audience Development

POSITION: Digital Media Specialist- Marketing & Audience Development

DEPARTMENT: Marketing & Audience Development

CLASSIFICATION: Full-time, Non- Exempt

REPORTS TO: Director of Communications & Audience Development

PAY: $45,000- $55,000 ( Commensurate with Experience)

Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI’s storytelling into platform-native content to drive engagement and growth.

Position Summary:

The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms – that support WXXI’s audience growth strategy.

KEY RESPONSIBILITIES:

· Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

· Publishing: Support the publishing of digital content to WXXI platforms.

· Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.

· Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

· Platform Optimization Support: Assist with improving WXXI’s performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Qualifications:

· 2–5 years’ experience in digital media production or content creation

· Strong video editing and storytelling skills

· Exp. w/tools such as Adobe Premiere, Final Cut, or similar software

· Graphic Design skills using Adobe Creative Suite and/or Canva

· Familiarity with YouTube and social media platforms

Preferred:

· Experience working in journalism or media organizations

· Familiarity with podcast production

· Understanding of digital audience trends

Success Measures:

· Growth in digital content output and campaign execution

· Improved performance of social video content

· Growth in YouTube views and podcast downloads

· Increased engagement across digital platforms

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person