Digital PR Specialist

Job Summary
We are seeking a dynamic and detail-oriented Digital PR Specialist to enhance our online presence and foster positive media relations. The ideal candidate will develop and execute strategic digital public relations campaigns, craft compelling press releases, and manage social media platforms to elevate brand awareness. This role requires excellent communication skills, strong research abilities, and proficiency in media relations to effectively promote our organization across digital channels.

Duties

• Develop and implement comprehensive digital PR strategies aligned with organizational goals
• Write, edit, and distribute press releases, media advisories, and other PR materials using AP style guidelines
• Cultivate relationships with journalists, bloggers, and media outlets to secure coverage and enhance brand visibility
• Manage social media accounts by creating engaging content, monitoring engagement, and analyzing performance metrics
• Conduct research on industry trends, competitors, and target audiences to inform PR campaigns
• Coordinate public speaking engagements and virtual events to promote organizational initiatives
• Proofread all communications for accuracy, clarity, and professionalism
• Collaborate with marketing and journalism teams to ensure consistent messaging across platforms
• Monitor media coverage and compile reports on campaign effectiveness

Requirements

• Proven experience in public relations, media relations, or related fields; experience in journalism or marketing is a plus
• Excellent writing skills with a strong command of AP style for press materials and digital content
• Strong research skills to identify opportunities and stay updated on industry trends
• Exceptional communication skills for engaging with media professionals and internal teams
• Proficiency in social media management tools and analytics platforms
• Ability to craft compelling stories through press releases, articles, and social media posts
• Experience in public speaking or representing organizations at events is desirable
• Attention to detail in proofreading and editing all communications for accuracy and professionalism
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field is preferred

This position offers an exciting opportunity for a creative professional passionate about shaping public perception through innovative digital strategies.

Job Types: Part-time, Contract, Temporary

Pay: $30,000.00 - $60,573.29 per year

Expected hours: 20 per week

Work Location: Remote