The Digital Producer is creative and detail-oriented, leading the planning, execution, and delivery of digital content and experiences across web, social, and multimedia platforms. The Digital Producer is a strategic thinker with strong project management skills and a passion for digital storytelling. The Digital Producer is responsible for developing and producing creative Digital/Social campaigns – through all phases of production. The Digital Producer communicates with cross-functional teams to coordinate the end-to-end workflow related to digital/social content production; manages job stakeholder expectations and communications; and maintains a high level of service to various internal clients and production partners. We are seeking a creative, detail-oriented Digital Producer to lead the planning, execution, and delivery of digital content and experiences across web, social, and multimedia platforms. The ideal candidate will be a strategic thinker with strong project management skills and a passion for digital storytelling.
Key Responsibilities
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Work in coordination with the brand managers, marketing, and digital teams to develop cohesive digital and social campaigns and establish content needs.
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Lead a project or original campaign from pre-production through postproduction, for all GHW’s platforms.
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Gather and research all materials needed for the concept, development, and post-production processes.
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Collaborate with content production team to concept, plan, and execute digital production.
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Work within the workflow and use the software platforms within the department’s SOPs.
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Create technical rundowns, production grids, and shoot scripts including detailed shot lists for digital campaigns.
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Manage multiple jobs at any given time, ensuring on-schedule delivery of given output.
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Accountable for maintaining and continuously improving materials, ensuring the content contained within is accurate, timely, well-presented, and conveys a compelling story.
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Supervise and direct talent.
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Manage end-to-end production of digital projects including websites, videos, podcasts, and interactive media.
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Collaborate with creative, marketing, and technical teams to develop and execute digital campaigns.
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Oversee timelines, budgets, and resources to ensure projects are delivered on time and within scope.
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Coordinate with external vendors, freelancers, and agencies as needed.
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Ensure content aligns with brand guidelines and meets accessibility and SEO standards.
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Monitor performance metrics and optimize content based on analytics.
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Stay current with digital trends, tools, and technologies to drive innovation.
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Perform other duties as assigned by management.
Qualifications
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Bachelor of Arts, Fine Arts, or Film/TV related degree preferred.
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4-6 years of relatable experience
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Field experiences producing and shooting content.
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Must be highly collaborative and able to maintain creative excellence in a fast-paced, ever-changing landscape.
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Bilingual-English & Spanish preferred
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Familiarity with Adobe Creative Suite preferred.
Physical/Work Environment/Expectations
While performing duties of the job, the incumbent is occasionally required to:
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Travel required – Flexible schedule required.
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Operate in a professional office environment.
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Constantly use work-related equipment
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To use hands and fingers to handle or feel objects, tools, or controls.
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Occasionally lift and/or move up to 25 pounds.
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To sit for long periods of time (up to 10 hours per day)
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To lift files, open filing cabinets and bend or stand, as necessary.
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Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.