Digital Product Manager - AquaTru

About Us:

At Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.

For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.

We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.

Role Overview:

We are seeking a Digital Product Manager to own product-led growth outcomes for AquaTru. This role is responsible for defining and executing the ecommerce growth roadmap, driving experimentation, monitoring MarTech and growth app integrations, and improving conversion, monetization, and attribution across the customer journey.

This role owns growth strategy, experimentation, prioritization, and business outcomes, working in close partnership with Engineering, Design, Marketing, and Analytics.

Key Responsibilities:

Product Growth Ownership

• Own the product growth roadmap for AquaTru, with a focus on conversion rate, revenue per visitor, AOV, and customer experience
• Translate business objectives and customer insights into clear product hypotheses and growth initiatives
• Identify, size, and prioritize growth opportunities across PDPs, PLPs, merchandising, bundles, pricing, promotions, and checkout

Experimentation & Conversion Rate Optimization (CRO)

• Lead a structured experimentation and A/B testing program across both brand experiences on Shopify
• Define test hypotheses, success metrics, and learning agendas
• Analyze experiment results and partner with Engineering to scale winning initiatives
• Maintain a prioritized experimentation backlog and roadmap

Partnership Sites, Tracking & Attribution

• Own tracking, attribution, and data integrity across all AquaTru partnership and referral sites, including affiliate, influencer, media, marketplace, and co-branded experiences.
• Ensure accurate implementation, governance, and ongoing QA of cookies, pixels, tags, SDKs, and server-side tracking across Shopify, partner sites, and third-party platforms.
• Partner with Engineering and Analytics to define and maintain attribution frameworks that accurately measure channel, partner, and campaign performance.
• Monitor the impact of privacy regulations, consent frameworks, and browser changes on measurement accuracy, and proactively recommend tracking and attribution solutions.
• Act as the primary business owner for ecommerce measurement accuracy, identifying data gaps, attribution issues, and discrepancies and driving cross-functional resolution.

Customer Insights & Reviews

• Leverage qualitative and quantitative customer insights (reviews, surveys, behavioral data) to inform product decisions
• Improve trust signals, content clarity, and persuasion across the ecommerce journey
• Partner with Customer Experience and Marketing teams to close feedback loops and drive improvements

Merchandising, Offers & Monetization

• Define and optimize ecommerce merchandising strategies across both brands
• Review and update product attributes in Shopify
• Design, test, and optimize pricing, bundles, subscriptions, promotions, and offers
• Support campaign-specific landing pages and on-site promotional experiences

Growth Tools, MarTech & App Evaluation

• Monitor and evaluate Shopify and MarTech apps from a growth, CRO, and measurement perspective
• Partner with Engineering on implementation decisions and prioritization
• Track and measure the business impact of growth tools and integrations

Cross-Functional Collaboration

• Partner closely with Engineering on delivery, experimentation enablement, and measurement
• Work with Design on UX, UI, and persuasion improvements
• Collaborate with Marketing and Analytics teams to align growth initiatives and attribution across both brands

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Conversion Rate (CR) improvement
• Revenue per Visitor (RPV) growth
• Average Order Value (AOV) uplift
• Checkout and funnel drop-off reduction
• Performance of bundles, offers, and promotions across both brands

Required Qualifications

• 5+ years of experience as a Product Manager, Growth PM, or Ecommerce Growth Lead
• Hands-on experience with Shopify from a product and growth perspective
• Strong data-driven mindset with proven analytical and problem-solving skills
• Experience working closely with Engineering, Design, and Analytics teams
• Excellent communication, prioritization, and stakeholder management skills

Preferred Qualifications

• Experience with high-consideration D2C or subscription-based products
• Familiarity with experimentation, personalization, and CRO tools
• Background in product analytics or growth strategy
• Experience scaling multi-brand ecommerce products in a structured, enterprise environment

Why Join Ideal Living Management / AquaTru & AirDoctor

• Ownership of ecommerce growth for two scaled, premium D2C brands
• High-impact role with clear revenue and customer experience accountability
• Strong partnership with Engineering and senior leadership
• Culture of experimentation, data-driven decision-making, and continuous improvement

Role Clarity

• Engineering owns Shopify platform architecture, stability, and integrations
• This role owns ecommerce growth strategy, experimentation, and business outcomes across AquaTru