Digital Product Marketing Manager

Job Title: Digital Product Marketing Manager

Location: Bestech Business Tower, Sector 66, Mohali
Experience: 8 years
Work Mode: Work from Office
Department: Marketing
Industry: Technology / Fintech

Job Summary

We are seeking an experienced Digital Product Marketing Manager with 8 years of expertise to lead our marketing strategy. The ideal candidate should have fintech experience, strong digital marketing skills, and the ability to drive growth through strategic campaigns, content, SEO, social media, and CRM management.

Key Responsibilities

• Lead product marketing strategy and positioning for fintech products.
• Develop and execute content strategies across blogs, social media, newsletters, and campaigns.
• Drive SEO initiatives to improve organic search rankings and website traffic.
• Manage social media pages and grow engagement through organic and paid campaigns.
• Plan and execute paid advertising campaigns using Google Ads and Meta Ads.
• Optimize the marketing funnel from awareness to conversion and retention.
• Oversee CRM tools for client relationship management and lead nurturing.
• Collaborate with product, sales, and design teams to create effective marketing campaigns.
• Analyze campaign performance and provide insights and recommendations.
• Mentor and manage a marketing team to achieve business goals.

Preferred Qualifications

• MBA or advanced degree in Marketing or Business.
• Certifications in Digital Marketing, SEO, Google Ads, or CRM platforms.
• Prior experience in fintech product marketing.
• Familiarity with email marketing platforms and UX/UI principles.

Skills & Competencies

• Strategic thinking and problem-solving
• Excellent written and verbal communication
• Leadership and team management
• Data analysis and reporting
• Creativity and innovation

Why Join Us?

• Work in a fast-growing fintech/tech environment
• Opportunity to lead and shape marketing strategies
• Collaborative and dynamic team culture
• Career growth and learning opportunities

Job Type: Full-time

Pay: ₹58,000.00 - ₹60,000.00 per month

Work Location: In person