Digital Products Manager

Job Purpose

The Digital Products Manager will lead APSCO’s marketing technology initiatives — driving digital transformation, enhancing customer experience, and supporting strategic marketing goals through innovation and data-driven insights.

Responsibilities

• Oversee the development and enhancement of APSCO’s digital platforms and loyalty programs.

• Use analytics to understand customer behavior, retention, and segmentation.

• Collaborate with Marketing, IT, and Customer Service to deliver technology-driven engagement solutions.

• Manage digital transformation projects within scope, budget, and timeline.

• Develop and implement digital strategies that enhance marketing effectiveness.

• Stay current with digital trends and identify new opportunities for innovation.

Qualifications

• Bachelor’s degree in Computer Science, Information Systems, or a related field.

• 5+ years of experience managing digital products (applications, software, or websites).

• Strong understanding of app development, UX/UI design, CRM, and data analytics.

• PMP or Agile certification preferred.

• Excellent communication, leadership, and collaboration skills.

• Fluent in English (Arabic is a plus).

Key Skills

• App & digital platform management

• UX/UI design & user journey optimization

• CRM & marketing automation

• Data analytics & project management

• Strategic thinking & team leadership