Digital Sales and Marketing Manager

About Us

Ignite Lighting is a Ridgewood, NJ–based lighting design and supply company specializing in innovative, high-quality lighting solutions for commercial projects. We are passionate about helping our clients transform spaces through light — and we’re ready to expand our digital presence to reach even more customers nationwide.

We’re seeking a Digital Sales and Marketing Manager to develop and execute a comprehensive digital strategy that drives brand awareness, online sales, and business growth.

Position Overview

The Digital Sales and Marketing Manager will be responsible for building and executing a digital strategy to drive traffic, conversions, and revenue growth across Ignite Lighting’s e-commerce channels — including our website and Amazon store.

You’ll play a hands-on role in optimizing digital sales platforms, managing advertising campaigns, and developing strategies that increase visibility and profitability online.

Key Responsibilities

Digital Strategy & Execution

• Develop and implement a comprehensive digital marketing and e-commerce growth strategy.
• Identify, build, and manage multiple digital sales channels — including ignite.lighting, Amazon Seller Central, Houzz, and Google Shopping.
• Create and manage digital advertising campaigns across Google Ads, Meta, LinkedIn, and Amazon Ads (PPC).
• Set and monitor KPIs, analytics dashboards, and ROI reports for digital performance.

E-Commerce Management

• Manage and optimize the Ignite Lighting e-commerce website and Amazon Seller account.
• Oversee product listings, A+ Content, pricing, images, and keyword optimization to drive Amazon sales and organic ranking.
• Develop product launch strategies, promotional campaigns, and seasonal sales initiatives across platforms.
• Coordinate with inventory, operations, and fulfillment teams to ensure a seamless customer experience.

Content & Brand Marketing

• Plan and execute content marketing initiatives (email, social media, blog, and video).
• Maintain consistent brand voice and visual identity across all channels.
• Collaborate with creative and design teams to produce high-quality visuals and storytelling.

Sales Growth & CRM

• Implement and manage CRM tools to capture, nurture, and convert leads.
• Use customer insights and analytics to build targeted marketing and retention campaigns.
• Explore new digital partnerships, affiliate marketing, and influencer collaborations to expand reach.

Qualifications & Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–6 years of experience in digital marketing and e-commerce management.
• Proven experience managing Amazon Seller Central (including listings, optimization, PPC, and A+ Content).
• Experience with Shopify, WooCommerce, or other e-commerce platforms is a plus.
• Lighting, home design, or architectural products industry experience preferred.

Technical Skills

• Strong understanding of SEO, SEM, Google Analytics, and paid media strategy.
• Proficient with Amazon Seller Central, Amazon Advertising, and digital marketplaces.
• Experience with website management (WordPress or similar CMS).
• Skilled with CRM and email marketing tools (HubSpot, Mailchimp, or Klaviyo).
• Data-driven mindset with strong analytical and reporting skills.

Personal Attributes

• Entrepreneurial and self-motivated, with a passion for growth.
• Creative thinker who can balance strategy with execution.
• Excellent communication, organization, and collaboration skills.
• Interest in lighting, design, or architecture is a plus.

Compensation & Benefits

• Competitive salary (based on experience).
• Performance-based bonuses or commissions tied to online sales growth.
• Opportunity to shape and grow the digital direction of a premium lighting brand.

Job Types: Full-time, Part-time

Pay: $40,000.00 - $150,000.00 per year

Work Location: In person