Digital Sales & Content Executive | Digital Media Manager

ROLE OVERVIEW

The Digital Sales & Content Executive sits at the intersection of storytelling and sales performance. This role is responsible for creating high-quality, platform-optimized content across social media, email, the agency website, and paid channels — while also playing an active role in converting digital interest into confirmed travel bookings.

This is not a pure content role. The ideal candidate understands the customer journey from the first Instagram scroll to the final booking confirmation, and knows how to use content as a sales tool — not just a brand-building exercise.

KEY RESPONSIBILITIES

1. Content Creation & Storytelling

• Plan, create, and publish engaging travel content across Instagram, Facebook, TikTok, LinkedIn, YouTube Shorts, and Pinterest.
• Write compelling copy for destination guides, package promotions, email newsletters, WhatsApp campaigns, and the agency blog.
• Produce or coordinate short-form video content including reels, travel vlogs, destination highlights, and client testimonials.
• Develop seasonal content calendars aligned with promotional campaigns and travel peak periods.
• Repurpose content efficiently across platforms to maximise reach and minimise production time.

2. Digital Sales Support & Conversion

• Respond to sales inquiries generated through digital content — DMs, comments, story replies, email, WhatsApp, and live chat.
• Qualify leads and pass sales-ready prospects to senior consultants, or close straightforward bookings directly.
• Create content that explicitly drives action: limited-time offers, destination reveals, package launches, and urgency campaigns.
• Support retargeting efforts by creating content tailored to warm audiences at different stages of the booking funnel.
• Assist in building and executing email marketing sequences that nurture leads toward conversion.

3. SEO, Website & Digital Presence

• Write and update SEO-optimised destination and package pages on the agency website.
• Maintain an active blog with keyword-researched travel articles that drive organic traffic.
• Monitor and improve on-page content performance using Google Analytics, Search Console, and relevant SEO tools.
• Ensure all digital content accurately reflects current pricing, availability, and promotional offers.

4. Paid Media & Campaign Execution

• Create ad creatives (copy and visuals) for Meta Ads, Google Display, and other paid digital channels.
• Work alongside the marketing team or agency to A/B test ad content for better click-through and conversion rates.
• Manage boosted posts and sponsored content on social platforms.

5. Community Management & Brand Voice

• Actively engage with the agency's online community — responding to comments, DMs, and reviews in a timely and on-brand manner.
• Monitor competitor digital strategies and emerging content trends in the travel sector.
• Maintain a consistent brand voice, visual identity, and messaging across all digital touchpoints.
• Source and manage user-generated content (UGC) from past clients to build social proof.

6. Analytics & Performance Reporting

• Track and report on key content and sales metrics weekly: reach, engagement, leads generated, and conversion rates.
• Provide actionable insights based on content performance data to continuously optimise the content strategy.
• Present monthly content and campaign reports to the Digital Marketing Manager.

QUALIFICATIONS & REQUIREMENTS

Education

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field preferred.
• Equivalent professional experience or a strong portfolio will be considered.

Experience

• 2–4 years of experience in content creation, social media management, or digital marketing — preferably within travel, hospitality, or lifestyle sectors.
• Proven ability to grow social media followings and drive measurable engagement.
• Prior exposure to a digital sales environment or lead conversion process is a strong advantage.

Technical Skills

• Proficient with content creation tools: Canva, Adobe Creative Suite, CapCut, or equivalent.
• Hands-on experience with social media scheduling tools (Buffer, Later, Hootsuite, or Meta Business Suite).
• Working knowledge of email marketing platforms (Mailchimp, Klaviyo, or similar).
• Familiarity with Google Analytics, Meta Business Suite analytics, and basic SEO principles.
• Ability to edit short-form video for Reels, TikTok, and YouTube Shorts.
• CRM experience is a plus (HubSpot, Zoho, Pipe drive or Salesforce).

Soft Skills

• Exceptional written English with a creative, persuasive voice.
• Strong visual sensibility and an eye for what resonates in travel content.
• Self-starter with the ability to manage multiple content streams without missing deadlines.
• Sales-minded — you understand that content exists to serve business objectives.
• Genuine passion for travel and the ability to convey that enthusiasm digitally.

WHAT WE OFFER

• Competitive base salary with commission on digital sales closed.
• Health Insurance for family
• Communication gadgets
• Flexible working arrangements and a supportive team culture.
• Generous staff travel discounts on packages, hotels, and flights.
• Clear progression path toward a Senior Digital Marketing or Sales Manager role.

Pay: Rs45,000.00 - Rs75,000.00 per month

Work Location: In person