Digital Shelf Specialist eCommerce

Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety.

We have an immediate opportunity for a Digital Shelf Specialist eCommerce in Lancaster, PA. Help us transform every search into a buying decision. Your role drives traffic, conversion, and customer trust across eCommerce giants.

At Woodstream, our values drive everything we do:

• Consumer is the Boss – We are committed to listening to and understanding our customers’ needs!
• Invent the Future – Challenge the status quo: Think boldly and creatively!
• Execution is Everything – We are committed to deliver with excellence, speed, and accuracy.
• Collaborate Confidently – We trust, respect, and empower each other to win together.
• Play to Win – We’re bold, ambitious, and relentless in our pursuit of success.

Benefits of Working for Woodstream:

• Competitive benefits package including:
  • 401k with Company Match, eligible on First Day of Employment
  • Health, Dental & Vision Insurance Effective on First Day of Employment
  • Access to Company Paid Penn Medicine Health Clinics
  • Company General Bonus Program
  • Company Paid Parental Leave
  • Adoption Assistance
  • Company Paid Basic Life & Disability Insurance
  • Accident, Critical Illness, & Hospital Insurance Options
  • Company Paid ID Theft
  • Legal Assistance Plan Options
  • Paid Vacation and Holidays
  • Pet Insurance
• Stable, growing working environment with a history of 150 years of doing business.
• Opportunity to advance within the company.

Overview of the Role:

The Digital Shelf Specialist will lead execution across key digital shelf levers that drive product visibility, traffic, conversion, and customer experience. This role will focus on optimizing our online presence across retail platforms (Primarily Amazon, but also supporting other retail.com websites—Walmart, Target, Tractor Supply, Lowe’s, Home Depot, etc.) through content accuracy, Search Engine Optimization (SEO), AI-driven listing optimization, conversion drivers, and brand consistency. The role reports to the Senior Sales Director eCommerce, but will collaborate closely with marketing to seek and request the generation of consumer facing digital marketing assets (images, videos, copy, etc.)

Essential Functions & Responsibilities:

• Content Management: Ensure all product pages are accurate, compelling, and optimized with clear titles, bullet points, descriptions, imagery, A+ content, videos, and enhanced brand content. Identify opportunities for improvement to drive product discoverability and conversion based on consumer shopping behavior data and maintain a standard that matches or exceeds competitors.
• AI Optimization: Leverage AI tools and best practices to enhance product listings for improved discoverability, personalization, and conversion. Stay current on emerging AI-driven capabilities within retail platforms and integrate them into content strategies.
• Collaborate closely with cross-functional teams (i.e., brand, sales, and creative) to ensure cohesive and effective brand representation. Additionally, develop and build strong working relationships with external agency partners focusing on flawless execution of key activities.
• Proactively monitor and adapt to Amazon's and Retail.com evolving best practices, marketplace trends, and platform updates, maintaining a competitive edge while ensuring full compliance.
• SEO Optimization: Drive organic search improvements through keyword research, SEO-enhanced copy, and backend keyword optimization.
• A / B Testing: Help create ideas for new main images and copy then conduct A / B tests to validate consumer preference, engagement, and conversion.
• Performance Dashboards: Own our digital shelf scorecard and proactively take action to improve metrics and continuously identify areas for improvement.
• Item Setup: Lead flawless new item setup across retail platforms, ensuring timely and complete execution.
• Review Sampling / VINE Programs: Own sampling and review generation strategies including Amazon VINE and other review programs to generate consumer generated content and reviews.
• Organic Traffic & Conversion: Monitor organic traffic and improve titles, images, reviews, ratings, videos, etc. to improve organic traffic and ultimately drive conversion. Help us convince consumers to pick Woodstream products!
• Copywriting: As needed, write or edit product copy when internal or external resources are unavailable, ensuring it is brand-right and SEO-optimized.
• Brand Store Merchandising & Execution: Maintain and evolve Amazon brand stores to reflect key messaging, seasonal themes, and product priorities.
• Product Variations: Ensure parent-child relationships are properly created and optimized to enhance discoverability and consumer shopping experience.
• Andon Cord Management: Help monitor and resolve Andon Cord issues swiftly to minimize disruptions and protect brand reputation.
• Partner with brick & mortar customer teams to ensure seamless accessibility and execution of relevant content and catalogue updates.

Key Performance Indicators: Performance in role will be measured in line with Woodstream’s corporate values along with specific KPI targets including but not limited to: Organic traffic share, Content Scores, SEO Scores, AI-driven optimization impact.

Other Functions:

• Performs other duties as assigned

Successful Candidate Profile:

• BA/BS Marketing, Business, or Communications or other applicable degree required.
• Minimum 2 years’ experience in ecommerce or digital marketing. Understanding of Amazon or retailer.com ecosystems preferred.
• Solid understanding of Search Engine Optimization, eCommerce merchandising, and online marketing & advertising best practices.
• Content Syndication Platform experience (i.e., Salsify, Syndigo) is preferred but not mandatory.
• Professional and effective written communications skills required.
• Well-developed analytical skills—comfortable digesting numbers & transforming data into actionable proposals.
• Well-developed skills in Microsoft platforms (e.g., Office 365).
• Proactive, intuitive, naturally curious, and comfortable with change.
• Aptitude for problem solving/quick learning.
• Positive attitude and high level of energy.

Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic.

Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.

We retain employment applications for a minimum of 2 years from date of receipt for non-hire applicants or from date of termination for employees/contractors and possibly longer if legally required.