Digital & Social Media Specialist

Job Overview
Concept II is a leader in kitchens, baths, tile and closets in Rochester, NY. We are looking for a digital and social media specialist to join our growing team. The ideal applicant is highly motivated, creative and enjoys working with designers, clients and colleagues. Great organization and communication skills are a must. In this role you will manage, promote and grow our brand presence on various platforms including Meta, Pinterest, Google and more. The ideal candidate must have 3 – 5 years of prior business experience and be familiar with the ever-evolving digital platforms. A background in social media, marketing, communications, public relations and/or photography is a plus. The ideal candidate must have a passion for our industry and the ability to learn about the services and products we offer. He/she must be able to proactively work in and out of the showroom with designers and colleagues to generate new content that is appealing to our audience. This individual will be responsible for maintaining a consistent stream of content across all our digital channels, with a focus on growing our digital presence and generating leads. This is a great opportunity to join a growing organization that is team oriented, collaborative and creative.

What you’ll do

• Manage and grow social media presence / profiles including ongoing maintenance, consistent posting and updating across all social media platforms.
• Content creation for each of our three lines of business including long form blogs and articles as well as social media graphics and snackable content to be used for posts, reels, stories and pins.
• Manage and run paid ads on both Google and across various social media platforms.
• Explore and adopt new digital/social channels for our business, as appropriate and necessary.
• Manage analytics / reporting and proactively adjust campaigns as needed.
• Assist with developing new strategies to grow online presence and boost lead generation.
• Other related duties as needed and assigned by colleagues/management.
• Work collaboratively with designers, customers and colleagues.

Skills

• Advanced knowledge of popular social media platforms, with prior experience promoting a brand.
• 3 – 5 years prior business experience, ideally with a background in marketing and/or photography.
• A passion for interior design/architecture/construction.
• Excellent written and verbal communication skills.
• Highly organized, proactive and creative.
• Knowledge of digital and social platforms including Google, Meta and Pinterest is required.
• Ability to work independently and in collaboration with partners, employees and customers.
• Ability to reliably commute to the showroom located in East Rochester and/or jobs sites as needed.
• Ability to prioritize projects and meet deadlines and goals.
• Proficient in Adobe Creative Suite, Meta Business Suite, Google Analytics, Pinterest, SEO/SEM/PPC.

Why you’ll love it here
Concept II is a full-service, design-build studio located in Rochester, NY. We specialize in residential home renovations including kitchens, bathrooms, closets, and more. For over 50 years, our attention to detail, quality craftsmanship and commitment to excellence have earned our reputation as a firm homeowners, designers, architects, and tradespeople know and trust. We believe in empowering our team members to achieve their best work while enjoying a vibrant workplace culture. We offer a range of benefits designed to support your professional growth as well as your overall well-being.

Job Type: Part-time

Base Pay: $23.00 - $30.00 per hour

Expected hours: 24 – 32 per week

Benefits:

• Paid time off

Work Location: Hybrid remote in East Rochester, NY 14445