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Digital, Social & PR Manager
SUMMARY:
We are seeking a dynamic Digital, Social and PR Manager to elevate our brand presence across digital platforms, social media channels, and earned media. This role is ideal for a creative, strategic marketer who understands consumer behavior, food trends, and the fast‑paced nature of CPG brand building. You will lead the development and execution of high-impact digital and social content strategies, drive influencer and PR programs, and ensure consistent storytelling that strengthens brand equity, drives cultural relevance and business growth.
KEY RESPONSIBILITIES:
- Develop and execute a comprehensive social media strategy that aligns with strategic growth pillars to reach Cacique consumers
- Manage the content calendar ensuring alignment with media campaigns, innovation launches, and cultural moments across platforms (Meta, TikTok, Pinterest, etc)
- Monitor real time trends and identify proactive brand engagement opportunities
- Partner with external agencies to execute cohesive strategy across all platforms (paid, owned, earned)
- Ensure website content is current, optimized and aligned with brand voice and strategy
- Build and manage influencer partnerships inclusive of contract negotiation, briefing and execution
- Manage content creator partners to create brand-focused content including recipes, usage occasions, lifestyle storytelling, and seasonal/innovation campaigns
- Identify & execute brand collaborations to drive brand relevance and support strategic initiatives (i.e., social media cross-promotions, event marketing, etc)
- Monitor and respond to consumer comments, questions and direct messages, ensuring positive brand interaction
- Align and engage with customer service team to ensure appropriate action is taken with consumer complaints
- Monitor social listening dashboards to track sentiment and competitive activity
- Develop and implement PR strategies as needed to increase brand visibility; providing insights and recommendations for integrated PR opportunities
- Support trade shows and industry events
- Analyze channel performance, optimize campaigns, and report on KPIs to drive continuous improvement on engagement, conversion and efficiency
QUALIFICATIONS & EDUCATION:
- Bachelors degree required in Marketing, Public Relations, Communications or related field
- 5+ years minimum experience in social media, PR, brand marketing at a CPG company, ideally in food
- Excellent verbal and written communication and presentation skills; ability to lead and influence internal and external stakeholders
- Experience with social media management platforms
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
- Experience marketing to Hispanic or Multi-Cultural consumers a plus
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