Digital Strategist

What You'll Do

• Lead the marketing strategy for your assigned client accounts, ensuring all initiatives are aligned with business objectives and audience needs.
• Drive client discovery sessions to surface insights, clarify goals, and define meaningful performance metrics.
• Develop cross-channel marketing strategies that integrate content, paid media, SEO, email, and automation into cohesive, results-driven experiences.
• Collaborate with the Senior Digital Strategist to ensure your account strategies align with Terra’s broader strategic approach and best practices.
• Partner with creative, technical, and media teams to translate strategy into effective campaigns, providing direction and feedback throughout execution.
• Review content and campaign plans to ensure they meet brand standards, messaging priorities, and channel objectives.
• Monitor performance, surface insights from data, and make strategic adjustments to maximize impact.
• Stay ahead of market trends and evolving customer behaviors, continuously spotting opportunities and threats
• Contribute to Terra’s own marketing and strategic initiatives, bringing forward new ideas and recommendations.
• Collaborate with company and department leadership to support Terra’s own branding and marketing efforts, as well as specific sales pursuits.

Who You Are

• You bring 6–8 years of experience developing and leading digital marketing strategies across multiple channels, ideally in an agency, start-up, or consultancy environment.
• You have a clear career storyline of marketing wins that you owned, and can back them up with data.
• You have expertise in at least two core marketing practice areas—such as SEO, paid media, content marketing, email, or automation—and a strong understanding of how all channels work together.
• You have owned client accounts or major strategic workstreams, from discovery through execution, and can confidently steer direction while adapting to changing priorities.
• You maintain a broad vision while getting your hands dirty when you need to. You can jump right into the action, and can follow the plot even when it gets complex.
• You are skilled at leading client conversations that uncover insights, clarify objectives, and set a clear course toward measurable results.
• You’re comfortable translating complex ideas into clear, persuasive strategies for stakeholders, including senior executives.
• You build trust quickly, balancing strategic vision with a practical, results-oriented approach.
• You collaborate seamlessly with cross-functional teams—design, content, media, and development—to bring strategies to life.
• You are organized, adaptable, and able to manage multiple projects in a fast-paced environment without losing sight of the details.
• You’re eager to contribute to Terra’s strategic direction while learning from and working closely with the Senior Digital Strategist.
• You’re comfortable learning new tools like Google Analytics, Google Search Console, Semrush, and HubSpot, and you’re always exploring new platforms that can help us work smarter and deliver better outcomes.
• You are comfortable owning project success, being the go-to person for client questions and concerns, and briefing your strategies to cross-functional teams.
• When a question is raised, you’re the first to speak up and problem-solve!

Perks and Benefits (full-time employees only)

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions / happy hours
• Team retreats at our NYC headquarters
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day