Digital Strategy & Design Manager

Role Overview: The Digital Strategy & Design Manager leads digital communications and engagement strategies to support Blue Cross Complete of Michigan’s goals, brand, and outreach. This role manages digital platforms and content to deliver a cohesive, member-focused experience, requiring knowledge of member behavior, digital best practices, trends, and design innovation.

Work Arrangement:

• Remote – Associate must reside in Metro Detroit, Michigan (MI) area, and be available to attend several monthly meetings at our Southfield, MI location.

Responsibilities:

• Manage and support digital strategies aligned with the company's strategic direction, its parent organizations, and the health plan's overall brand and outreach objectives.
• Oversee the health plan’s digital platforms, including four social media channels, website, member portal, mobile application, texting campaigns, employee newsletters, e-blasts, and the annual report.
• Design and maintain a consistent social media presence across four platforms by producing graphics and digital advertisements monthly.
• Monitor and manage online communities by responding to user-generated comments and feedback to foster a positive, engaging brand experience.
• Collaborate cross-functionally to develop and execute a comprehensive, cross-channel content strategy, including annual planning, content calendars, and ongoing updates.
• Research and identify new content opportunities, digital best practices, emerging platforms, technologies, and trends to enhance engagement and innovation.
• Utilize Hootsuite to publish content, manage scheduling, and evaluate digital and social media analytics.
• Coordinate tracking of digital performance metrics and analytics, and support end-user testing in collaboration with social media vendors and corporate partners.
• Manage website content from concept through execution, including creating, editing, and maintaining content on new and existing pages.
• Collaborate with internal teams, external agencies, and vendor partners to create content and optimize user experience across digital channels.
• Support general copywriting needs and content development for emails, social media, marketing materials, member communications, and website content.
• Apply graphic design principles, digital best practices, and brand standards to ensure consistency, accessibility, and effectiveness across all assets.

Education & Experience:

• Bachelor’s degree required.
• 5 to 10 years of professional experience in communications, marketing, digital strategy, website content management, or social media management.
• Experience supporting digital initiatives within a highly regulated or brand-driven environment is preferred.

Skills & Abilities:

• Proficiency in Adobe Creative Cloud, including InDesign and Photoshop
• Strong experience with social media scheduling, monitoring, and analytics.
• Experience using Adobe Experience Manager (AEM) content management system to manage website content.
• Demonstrated expertise in brand management, art direction, and adherence to brand standards and guidelines.
• Solid writing and editing skills, with the ability to adapt tone and messaging across diverse audiences and platforms.
• Excellent interpersonal and collaboration skills with a strong customer-focused mindset.
• Ability to analyze digital performance data and apply insights to improve engagement, usability, and outcomes.