Digital Technologies Manager

Description:

Position Description

The Digital Technologies Manager leads Northwest Nazarene University’s digital marketing efforts by managing paid advertising campaigns, analyzing performance data and translating insights into actionable marketing strategies. This role combines analytical precision with creative strategy, optimizing campaigns across platforms like Google and Meta to increase brand visibility, engagement and lead conversion. With expertise in SEO/SEM, CRM integration and marketing analytics, the Digital Technologies Manager provides data-informed recommendations that shape content, audience targeting and budget allocation. The position also supports marketing technologies and website optimization.

This is a full-time, non-exempt position reporting to the Director of Marketing and Communications.

Essential Functions

The duties and responsibilities of this position include, but are not limited to:

• Plan, develop, manage and optimize digital advertising campaigns across Google, Meta and other paid platforms

• Analyze campaign data to identify performance patterns, audience trends and opportunities for optimization; present regular insights and recommendations to the Marketing team • Collaborate with creative and content teams to adjust digital advertising based on campaign analytics

• Serve as the primary point of contact for digital marketing strategy, using performance data to guide ad spend and conversion tactics
• Oversee and allocate digital advertising budgets to maximize ROI and lead generation
• Track, analyze and report on campaign performance metrics, including conversion rates, cost per lead and engagement
• Conduct keyword research and implement SEO/SEM strategies to improve organic and paid search visibility
• Develop and maintain marketing dashboards and analytics reports to evaluate digital performance and audience behavior
• Support website and landing page optimization in coordination with the Website Technologies Manager
• Monitor user experience (UX) data to recommend improvements for web and landing page performance
• Serve as a Slate Super User for the Marketing team, managing integrations and lead tracking workflows
• Perform competitor analysis and market research to identify trends, insights and opportunities
• Manage relationships with digital vendors, agencies and technology partners
• Support implementation of GEO targeting and audience segmentation strategies
• Monitor and report on email marketing performance metrics and list health
• Conduct market and platform research through the GrayDI or comparable data insight platforms
• Perform other duties as assigned

Requirements:

Required Qualifications

• Bachelor’s degree
• 2+ years of directly related professional experience
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics (GA4) and SEO/SEM tools
• Experience managing paid media budgets and campaign performance optimization
• Working knowledge of CRM systems (experience with Slate ideal)
• Strong analytical skills and ability to translate data into actionable insights
• Familiarity with CMS platforms (e.g., WordPress) and user behavior tracking tools
• Excellent organizational, communication and project management skills
• Ability to work collaboratively in a fast-paced, data-driven environment

• Ability to maintain a high degree of confidentiality • Commitment to and understanding of the University’s mission, vision and values.

Compensation

Salary will be determined by the educational background and experience. Personnel receive a generous benefits package including health, vision and dental insurance for employee and family, life and disability insurance, flexible & health spending plan, tuition benefits, annual & sick leave, opportunities for professional development and a retirement program.

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religious preference.